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Hi,
Thanks for downloading Embed Calendly.
Kindly add the style_class option to the embed shortcode, eg:
[calendly url="https://calendly.com/example/call" type="3" text="Book Now" text_color="#000000" text_size="18" style_class="my_booking_button"]
And then you can set the hover effect with CSS (WordPress Admin > Appearance > Customize > Additional CSS) eg:
.my_booking_button:hover {
color: #f90032 !important;
}