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Just found a solution that seems to be working. In case anyone else needs it…
add_filter( 'tribe_event_label_singular', function() { return 'Show'; } );
add_filter( 'tribe_event_label_singular_lowercase', function() { return 'show'; } );
add_filter( 'tribe_event_label_plural', function() { return 'Shows'; } );
add_filter( 'tribe_event_label_plural_lowercase', function() { return 'shows'; } );
Plugin Support
Jes
(@jescandoit)
Hey @johnflufin,
I am glad that you’ve managed to work your way around it.
Here’s the documentation for the functions that those filters belong to.
https://docs.theeventscalendar.com/?s=tribe_get_event_label&post_type%5B%5D=wp-parser-function
You are welcome to post here again if you ever need help. I will be marking this thread as solved.