Question about SEO and Page Inishgts Speed – What’s important

Hi All. I am managing our WordPress site and I am fairly new with WordPress specifically for the last 2 years. At one point our desktop site score was hitting 50 on google insights and 30 for mobile. I have been implementing some changes to raise the mobile score as I was able to get the desktop score up to 80+.

I suspected our menu was slowing down the site as we were using 3 different plugins for the mobile and desktop menu. We redesigned it with just 1 and I saw the mobile score jump to about a 50 from 30 and Desktop is mid 80’s.

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We recently just upgraded the hosting server on flywheel from 1 CPU worker to 12. I didn’t see any sort of improvement in our score and that is costing us an additional $75 a month. I may reverse this.

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I’ve also tried removing all the designs on the homepage in mobile to see if anything in the design was causing slow down. It improved the score by 5 having no elements loaded in mobile.

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I have a few questions.

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1. Are there any suggestions on specifically raising the mobile score without rebuilding the site from the ground up? I went through each of our plugins and disabled them one at a time to see what might be causing a hit and so far it was really just the menu plugins that we changed.
2. This website is our lead generation website. We are a small company and we get about 10 – 15 leads a month. Last month we got about 14k visits. How much effort is it worth to raise our insights score up for SEO purposes. We use Rank math for SEO and we rank on the first page of Google and Rank Math indicates most of our SEO hits 80 – 100 on all of our pages. GTMetrix ranks us a B in terms of testing and 89% speed score. I’m trying to figure out where the priority for our site should go. Improving speed ranking, maybe more towards SEO or ad spending? Is it worth rebuilding our site to rank very high in mobile? We receive about 60 desktop 40 mobile users percentage wise. We do use WPRocket for caching / CDN / Optimization, and it has had a modest impact since its implementation.
3. Also, to note, we are still on PHP Version 7.4, and any time I upgrade, it breaks the site so I suspect it will take some effort to solve the upgrade. How important is spending time on upgrading to the latest PHP? I understand security is always an issue, and I am trying to gauge how to present this to my manager. Is this important enough to prioritize immediately?
4. Ultimately, I’m looking for some advice on what elements in running the website are most important to dedicate resources to. Is the insights score a big enough issue that we should go after that? We do produce a lot of content for our site in terms of a blog and YouTube videos. We do pretty well on YouTube in marketing, with 1500 – 2000 visitors a month and we are slowly growing. Should we push for more content as priority? Maybe more eBooks / case studies / infographics? What are suggestions that would make the biggest impact in order of priority?

Thank you!

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**What we are using:**

Hosting: Flywheel

FP0+:

100K visits

25GB Storage

250GB Bandwidth

Custom Small CPU server with 12 Workers

**Upgraded from**

24k Visits

5GB Storage

50GB Bandwidth

Tiny Server 1 worker

**Plugins**

Page Builder – Elementor and Elementor Pro with add-ons.

Theme – Custom Astra.

Plugins:

Apptivo Bussiness Plugin

Astra Pro

Classic Editor

Classic Widgets

CMS Tree Page View

CookieYes GDPR

Custom CSS for Elementor

Disable Comments

Duplicate Page

Elementor

Elementor Pro

Flywheel Migrations

Google Language Translator

Head & Footer Code

Imagify

ManageWP – Worker

MMenu – app look-alike menu

Rank Math SEO PRO

Responsive Menu Pro

Redirection

Schema

Schema & Structured Data for WP & AMP

Strong Testimonials

UberMenu 3

Ultimate Addons for Elementor

WordFence Security

WP Engine Site Migration

WP File Manager

WP Rocket

WPCode lite

WPS Hide Login

​

**Here are some of my mobile numbers in insights:**

LCP – 6.8s

CLS – .19

FCP – 6.7s

TTFB – 4.4s

**Eliminate Render Blocking Resources – 3.25s**

[…block-library/style.min.css?ver=6.3.2](https://www.readytech.com/wp-includes/css/dist/block-library/style.min.css?ver=6.3.2))

16.9 KiB

170 ms

[…css/cookie-law-info-gdpr.css?ver=3.1.7](https://www.readytech.com/wp-content/plugins/cookie-law-info/legacy/public/css/cookie-law-info-gdpr.css?ver=3.1.7))

5.8 KiB

170 ms

[…css/style.css?ver=6.0.19](https://www.readytech.com/wp-content/plugins/google-language-translator/css/style.css?ver=6.0.19)()

12.4 KiB

170 ms

[…css/dashicons.min.css?ver=6.3.2](https://www.readytech.com/wp-includes/css/dashicons.min.css?ver=6.3.2)(

36.5 KiB

840 ms

[…css/mmenu.css?ver=30](https://www.readytech.com/wp-content/plugins/mmenu/css/mmenu.css?ver=30)

10.0 KiB

340 ms

[…astra-addon/astra-addon-6555c112c1f767-97957566.css?ver=4.5.0](https://www.readytech.com/wp-content/uploads/astra-addon/astra-addon-6555c112c1f767-97957566.css?ver=4.5.0)

11.4 KiB

170 ms

[…css/frontend-lite.min.css?ver=3.17.3](https://www.readytech.com/wp-content/plugins/elementor/assets/css/frontend-lite.min.css?ver=3.17.3)

16.8 KiB

170 ms

[…css/swiper.min.css?ver=5.3.6](https://www.readytech.com/wp-content/plugins/elementor/assets/lib/swiper/css/swiper.min.css?ver=5.3.6)

3.3 KiB

170 ms

[…min-css/uael-frontend.min.css?ver=1.36.25](https://www.readytech.com/wp-content/plugins/ultimate-elementor/assets/min-css/uael-frontend.min.css?ver=1.36.25)

86.4 KiB

670 ms

[…css/v4-shims.min.css?ver=3.17.3](https://www.readytech.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/v4-shims.min.css?ver=3.17.3)

5.3 KiB

170 ms

[…css/ubermenu.min.css?ver=3.6.0.1](https://www.readytech.com/wp-content/plugins/ubermenu/pro/assets/css/ubermenu.min.css?ver=3.6.0.1)

9.1 KiB

170 ms

[…css/fontawesome.min.css?ver=5.15.3](https://www.readytech.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/fontawesome.min.css?ver=5.15.3)

14.4 KiB

170 ms

[…jquery/jquery.min.js?ver=3.7.0](https://www.readytech.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.0)

33.4 KiB

170 ms

[…js/mmenu.js?ver=30](https://www.readytech.com/wp-content/plugins/mmenu/js/mmenu.js?ver=30)

23.5 KiB

170 ms

Google Fonts

Cdn

**2.4 KiB**

**760 ms**

[/css?family=…](https://fonts.googleapis.com/css?family=Roboto%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2C400%2C400italic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic%7CRoboto+Slab%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2C400%2C400italic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic&display=swap&ver=6.3.2)(fonts.googleapis.com)

2.4 KiB

760 ms

Cloudflare CDN

Cdn

**27.8 KiB**

**1,210 ms**

[…3.3.1/jquery.min.js](https://cdnjs.cloudflare.com/ajax/libs/jquery/3.3.1/jquery.min.js)(cdnjs.cloudflare.com)

27.8 KiB

1,210 ms

FontAwesome CDN

Cdn

**4.8 KiB**

**810 ms**

[/e90edb277c.js](https://kit.fontawesome.com/e90edb277c.js)(kit.fontawesome.com)

4.8 KiB

810 ms

​

**Next Highest Reduce Unused CSS 2.18S**

[…min-css/uael-frontend.min.css?ver=1.36.25](https://www.readytech.com/wp-content/plugins/ultimate-elementor/assets/min-css/uael-frontend.min.css?ver=1.36.25)

86.4 KiB

86.3 KiB

[…css/dashicons.min.css?ver=6.3.2](https://www.readytech.com/wp-includes/css/dashicons.min.css?ver=6.3.2)

36.5 KiB

36.2 KiB

[…astra-child/style.css?ver=1.0](https://www.readytech.com/wp-content/themes/astra-child/style.css?ver=1.0)

29.2 KiB

29.2 KiB

[…block-library/style.min.css?ver=6.3.2](https://www.readytech.com/wp-includes/css/dist/block-library/style.min.css?ver=6.3.2)

16.9 KiB

16.9 KiB

[…css/frontend-lite.min.css?ver=3.17.3](https://www.readytech.com/wp-content/plugins/elementor/assets/css/frontend-lite.min.css?ver=3.17.3)

16.8 KiB

15.2 KiB

[…css/all.min.css?ver=3.17.3](https://www.readytech.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/all.min.css?ver=3.17.3)

14.7 KiB

14.6 KiB

[…css/fontawesome.min.css?ver=5.15.3](https://www.readytech.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/fontawesome.min.css?ver=5.15.3)

14.4 KiB

14.3 KiB

[…css/all.min.css?ver=6.3.2](https://www.readytech.com/wp-content/plugins/ubermenu/assets/fontawesome/css/all.min.css?ver=6.3.2)

13.9 KiB

13.8 KiB

[…css/style.css?ver=6.0.19](https://www.readytech.com/wp-content/plugins/google-language-translator/css/style.css?ver=6.0.19)

12.4 KiB

12.3 KiB

[…minified/style.min.css?ver=4.3.1](https://www.readytech.com/wp-content/themes/astra/assets/css/minified/style.min.css?ver=4.3.1)

14.3 KiB

12.2 KiB

[…astra-addon/astra-addon-6555c112c1f767-97957566.css?ver=4.5.0](https://www.readytech.com/wp-content/uploads/astra-addon/astra-addon-6555c112c1f767-97957566.css?ver=4.5.0)

 

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