Be able to create and sell wp websites to small/medium businesses

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So, I currently work in marketing and already know the basics of the WordPress. I wanted to ask from those more experienced than me: what should I focus on on your opinion?
For example, should I experiment with some themes and Elementor? Have some preferred themes and use those? Master Gutenberg and try to customize random themes? Learn more than one pagebuilders?
What’d be a roadmap to follow?
I’m not talking about wp developement here, just website creation.
All the suggestions are appreciated, feel free to express your opinion. Thnx in advance.

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