Clever external linking – what is this called?

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I see the following pattern on a lot of blogs: Suppose my site is [example.com]) and I have a post [example.com/my\_post]). In this post, I want to link to an external webpage, e.g. [other-site.com/something-interesting]). A lot of blogs are set up so that the link is actually [example.com/go/interesting]), and when you click on it, it sends you on to the other site. I’d like to start doing this because I have certain external links that appear frequently in my post, and it’d be nice to have one place to change if I ever need to update the link.

What is this called? I thought maybe ‘external link redirect’, but Googling that didn’t turn up anything. Is there a good plugin? I have a plugin called Redirection, but that seems more designed for when things move around on my website, not this external scenario.

Thank you!

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