Custom shop front for different user roles

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As per title, planning a b2b and b2c e-commerce site. I know b2b plugins can customize pricing and discounts or product groups but is it possible to create a “white-label” shop front?

For example biz A logs in – all of their products they purchase are loaded and any custom product codes they use and the site is styled in their branding.

Utilizing bricks builder for the site and contemplating something like B2Bking for the b2b functionality.

I would imagine if it is possible then I would create the pages and assign those pages to be visible when that user is logged in?

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