In a nutshell ➡️ I’m asking you guys for advice and suggestions on website setup.
I’m good at design, marketing, analysing/building consumer journeys. I’m a little more than novice with SEO and I’m studying search marketing. I’m just starting out as an independent marketing contractor, and I get requests from left and right to update and optimize digital profiles. It’s exciting times as search is experiencing changes all over right now.
However, for me to work on their marketing, it often requires that I first set up a site for my client. Or, their current site is so sh\*t to work with I loose my hair. I can build websites, but I do not call myself a web developer and that is not what I want to do either.
So here’s the kicker ➡️ For now, I’ll be building their sites myself, but down the line I want to delegate this work to subcontractors and focus on SEO/SEM. Hence, I want to build sites that are in this sense, “scalable and optimizable”. What I mean is, that the sites should have good foundations, extractable/editable code, and I should myself be able to access code for technical SEO purposes and building out fluid consumer journeys. These are not e-commerce sites, my clients run services, most of them local, plumbers, mechanics, electricians etc.
💻 I’ve been searching the web and been reading many Reddits, but there’s so much variation I though it would maybe be better to just explain and post the question myself here. What I’ve gathered so far:
* I should build on WordPress because it’s solid.
* I should use the Oxygen builder, because I’m a designer (I’m fluent with Affinity Photo/Designer), and it provides speed and clean code.
* host on Hostinger, they’re reliable (I do not know much about hosting).
**Summary**
If you’re a web developer, what would you have liked me to do now? How should I be setting up my clients with sites in a way that a web developer happily can take over, or use the same setup for new clients in the future? How do I do this right from the start, if needed, please tell me how wrong I am with what I’ve figured so far and help me out. Specially with hosting, because I have little to no clue there.
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FWIW Oxygen is more developer focused than designer, IMO.
But yes, it uses cleaner code.
This is a pretty open-ended question that is missing some useful information.
As a novice, you should probably just learn how to build with something that you’re comfortable with and go with it.
If you are going to be using the same templates over and over you should learn how to clone websites so that you can reuse your templates.
In both of the above cases you will want to manage the websites using a tool like manage WP.
If you will be reusing templates a lot and want to streamline your operations as much as possible, you will want to use WP multisite. A very oversimplified explanation of this is that it enables you to deploy and manage multiple sites as though they are the same website and keep them on a single hosting package. You can make content, seo, and technical updates across all sites simultaneously.
The first two you should be able to manage fine on your own some tutorials. For WP multisite you probably need to get some help to get set up.