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I have a very small site for a small business. I’ve got one specific landing page with different marketing methods pointing at it – QR codes, flyers, Facebook, Eventbrite, lots of things. Is there a way I can plant a slightly different URL for the same page in each one of those sources, and then count how many times each URL, ie each source, is being used to access tha page?
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You could use a query string parameter for each medium. For example, if your page was https://somewhere/landingpage/, you could have:
https://somewhere/landingpage/?source=qrcode
https://somewhere/landingpage/?source=facebook
…etc.
Usually, Google Analytics will help you out with this so if that’s something you use, check that too. A less straightforward method would be to check the ‘referrer’ on page requests, and if that’s from off-site, log and process somewhere.