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We’re using a theme called Salient, which has a built-in feature that provides us with some hooks to place content on. We now want to place a big HTML banner on the “before post content” hook to advertise our products but what we are concerned about are:
\- Does Google bot treat this banner content as part of the post?
\- Does it see this as duplicate content because it appears on all posts?
\- Does it affect SEO performance?
\- Is there anything I can do to hide it from the Google bot or let it know that it’s just a promo banner, not the post content?
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Everything on a webpage is content. Google can generally figure out what is a header/nav/footer, but it’s all content.
Duplicate/SEP perf? Maybe. Depends what you’re writing 😉 If it’s just a small promotional thing, I don’t think that would be treated as duplicate content – that is mainly aimed at stopping people copying entire pages.
*- Is there anything I can do to hide it from the Google bot or let it know that it’s just a promo banner, not the post content?* – don’t ever try to hide things from google.