Should I use my own personal Gmail as the login email to my Google Search Console and Analytics, or do people create a new Google account for the purpose of having a new site? Also, would you use a new Gmail address with that new account, or create a new email from your site domain name example [email protected] and pin that to the Google account so everything is clean? Assume the latter is better if the site is tied to a company (which mine is not currently)? What’s the best way of managing all this. Am I over thinking it?