Found on the SEO sub, thought it might be helpful posting her as well.
**SEO Basics** ✅
* Set up GSC and Bing Webmaster Tools
* Set up Google Analytics (GA)
* Install and configure an SEO plugin (WordPress)
* Generate and submit a sitemap to GSC and Bing
* Create a Robots.txt
* Check Webmaster Tools for any manual actions
* Make sure the site is indexed
**Keyword Research** ✅
* Identify the competitors
* Find the main keywords
* Find long-tail keyword variations
* Create a keyword map
* Analyse the page intent of ranked results
* Make a list of questions being asked
* Check the target keyword difficulty
**Technical SEO** ✅
* Ensure the site is using HTTPS
* Check for duplicate versions of the site
* Check for crawl errors and fix them
* Improve site speed
* Check for broken internal and external links
* Find and fix HTTP links on HTTPS pages
* Use SEO-friendly URL structure
* Add schema markup
* Check the page depth
* Check for redirects (301 & 302)
**On-Site + Content SEO** ✅
* Check & fix duplicate or missing title tags
* Check & fix duplicate or missing meta descriptions
* Find & fix multiple H1 tags
* Improve title tags, meta descriptions and page content
* Perform a content audit and prune low performing content
* Add alt tags to images
* Improve internal linking
* Check for keyword cannibalisation
* Update content to ensure its still relevant
**Off-Site SEO** ✅
* Audit competitor backlinks
* Perform link intersect analysis
* Find and reach out to unlinked mentions
* Look for new link building opportunities
* Optimise Google My Business listing (GMB)