How can I get better-paying ads on my site?

I’m using and I noticed that articles about Magic the Gathering and Flesh and Blood, two card games, are having a payout of about $0.20 CPM, whereas content focusing on sports cards (Panini, Topps, Upper Deck as brands) and FIFA World Cup 2022 in particular are paying a CPM of about $0.01.

Now I understand that the odds of sellers advertising for such product are lower and most likely there’s no active seller targeting those products, but shouldn’t untargeted ads be paying out more than $0.01 CPM? And could it also be that there are such sellers out there but WordAds can’t make the link between my content and them? I would personally want targeted ads of any sports cards stores on my site for example, but they don’t seem to be showing up at all.

Currently I’m on the 8 euro per month plan and am using affiliate links too, which generate more than the ads themselves, and in the future I want to upgrade to the 25 or 40 euro plan and use AdRotate to mix in affiliate ads as well, but my site is very new and in my opinion would need to grow at least ten times for that to become interesting.


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