Hey everyone,
I was recently approached by a local company here in Aus to look at their marketing. Their previous website and SEO had been done by another agency that used black hat techniques. I met with the owner to discuss a redesign with live chat, a better contact form setup to reduce spam, and other improvements.
The new website has a load time of under 2 seconds, compared to the previous website’s minimum of 15 seconds. I also reduced their overall annual costs for plugins and email relays by more than half. The new contact form started getting entries immediately, and the live chat setup resulted in even more leads—all without the spam.
I’m currently trialing them on a new pay-after-results SEO plan. I had told them it would take around 8 weeks to get results, but due to the previous SEO work done by their old team and a sudden Google algorithm change, our plan was delayed. Search Console didn’t even work, so we had to switch their domain and start SEO from scratch on the 8th week – no cost for this SEO stuff til date.
Even though I charged them less than half of what I would regularly and put them on a monthly plan at their request, my client still keeps “jokingly” complaining to me, saying things like “We need more leads, J,” “Look at this site, J…. Their IT guy must be doing something right haha,” and “We’re struggling these days, J, haha need more leads,” etc. I’m getting them leads but I believe their sales strategy and conversion isn’t the best out there, which gets them losing a few.
Even though I know my client means it in a friendly way, I’m not sure they realize the actual value they’ve gotten in terms of the money saved and the leads that I’ve brought in, which they didn’t even have on their previous website. I’ve told them that they haven’t even been charged for SEO yet, but it’s still upsetting when clients say things like this without realizing how much money they’ve made as a result.
This is kind of a rant, but I also wanted to know how I can go about helping my client understand the value that I’ve provided. They’re not technical, so the website audit I shared with them from GT Metrix, which shows their scores going from F to A, and the costs saved, plugins reduced etc were probably overlooked.
How would you show a client the tremendous value they’ve gotten, in the nicest way possible, when their form entries have gone from barely 5 in a month to over 5 in a week, all while saving them costs in the long run? I’m looking for a seamless way to account for this stuff for this client and more to come so I can show them 🙂
TL;DR: I revamped a local company’s website getting them more leads than ever. I’m doing SEO for them at no cost currently. Despite all this, the client asks for more leads without realizing the value they’ve received and that I can’t do anything else and they are losing their leads in their own sales process. How can I gently make them see the substantial improvements and savings they’ve gained? Their form entries went from 5 a month to over 5 a week. Advice appreciated! I think I’m probably looking for a seamless way to account for this stuff for this client and more to come 🙂
Thanks, guys!
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