How do you guys sell wordpress websites?

So far I have only got clients who already want wordpress services because they have heard about it or they already have a wordpress website.
This has been helpful because I get to skip the sales part and talk business right away.

However, it has also been unhelpful because I have seen a lot of people who need websites but they don’t know exactly how it could help them make more money.

I of course understand that a website is important but I can’t exactly tell any possible customer why it is important

  1. You should check WordPress agencies around the globe, research how they do marketing and probably find patterns to use on your end.

    Here are some pointers you could use:

    Online Presence: Explain that in today’s digital age, having an online presence is crucial. A website acts as a 24/7 storefront, making their business accessible to customers anytime, anywhere.

    Credibility and Professionalism: A well-designed website boosts credibility and professionalism. It shows that the business is serious and trustworthy, which is essential for attracting new customers.

    Reach More Customers: With a website, businesses aren’t limited to local customers. They can reach a wider audience, potentially increasing their customer base significantly.

    Marketing and SEO: Websites are pivotal for online marketing. They work hand-in-hand with social media, email marketing, and especially SEO (Search Engine Optimization), helping the business get discovered by new customers.

    Customer Insights: Through analytics tools, websites can provide valuable insights into customer behavior, preferences, and demographics, which can inform business strategies.

    E-commerce Capabilities: If applicable, mention how a website can facilitate online sales, opening up additional revenue streams.

    Communication Channel: Websites are a great way to communicate with customers, whether it’s through blogs, FAQs, or contact forms, helping to build relationships and customer loyalty.Competitive Advantage: Having a website can give a business an edge over competitors who don’t have a strong online presence.

    Cost-Effective: Compared to traditional advertising, a website is a cost-effective way to promote a business, offering better ROI in the long term.

  2. Explain it to them like having a telephone. They wouldn’t have their business without a phone number, right? The internet is even more important than that now days, IMO. If they don’t have a website, people aren’t finding them, they’re leaving money on the table.

    They also look less professional. Who doesn’t have a website now days? Not having one makes you seem like an ancient company who’s behind with the times, and one to avoid.

  3. I’m only just starting up but I’m struggling to get anybody. Tried reaching out to small businesses via Facebook groups and had zero interest so far. Will need to change tact.

  4. I mean, if you’re a web agency and don’t know why a business needs a website what the heck are you selling?

  5. Charge for your service of making a good wordpress website.

    Making money out of that site is not your job. And believe me if you are doing that for the client. The client will close the site within a year since a founder needs to have his own ideas.

    Find clients
    Understand their needs
    Select layout (design one)
    Deliver the website

  6. I think it’s two problems. There are some companies that are simply never going to want a website, even if they really ought to have one. One prospect from when I was just getting started really didn’t need a website because they did 100% of their multi-million dollar business on resort golf courses with other CEOs. At the other end when I was first getting started was the owner of a good, pretty successful contracting company who felt too intimidated about not finishing high school to work with anyone who had.

    So talking people into websites is one thing. Especially nearly a quarter of the way into the 21st Century.

    Talking them into WordPress is a different sell. I often barely mention that I’ll be using it. Instead I promise them, truthfully, that I’ll give them a system they can log into and use on their own without needing to know any code.

    Note: in spite of all the thunder and lightning about headless this or React that, most ordinary people are fine with plain old WordPress.

  7. First we make a gorgeous site. Then what we do is dress up our best wp guy in his best t-shirt. This guy really knows his shit, yes we can make a site like this for you, only even better. So he is also very cunning business man and conducts a contract. Then we send the job to a bunch of $5.10 an hour guys who don’t know shit and this is the secret sauce.

  8. You mean how do people selling website services. Business X needs a website, Business Y has a website but it hasn’t been updated in years, Business Z had a agency/freelancer they are no longer working with and needs someone to take over. That’s the first step. Take WordPress out of the equation unless they ask. Squarespace, Wix, Webflow, Framer, WordPress etc. Your first job is find the problem, pain point, frustration or need. Not how you sell your service.


This site will teach you how to build a WordPress website for beginners. We will cover everything from installing WordPress to adding pages, posts, and images to your site. You will learn how to customize your site with themes and plugins, as well as how to market your site online.

Buy WordPress Transfer