Sorry for the silly question but I am at a bit of a loss. I was told by someone I hired to help me with google adwords and seo that my current website could not be updated into something that would work for google adwords-that he had to redesign it from scratch. He did it using elementor.
I want to know if using an out of the box program like elementor is really better or he just didn’t know how to code and therefore said he had to remake it.
We have had some other issues with the new guy (and the new site he designed) so I am looking for someone new to do the SEO /google adwords. My original web guy is a coder and he can’t do much with the elementor website so I am thinking of reverting and then finding new person for SEO / google adwords.
1. Is using a program like elementor better than html for rankings? If so, why?
2. How do I find a competent person to do SEO and google adwords – it is a crowded field and I don’t have much understanding of it.
Just as an aside I spent over a month trying to talk to someone from google adwords and could never reach anyone. Is there a secret to that??
Thanks so much!
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> I want to know if using an out of the box program like elementor is really better
The short answer is no, Elementor is not inherently better at anything, much less SEO. The html it outputs is arguably worse than what one could ostensibly write by hand.
>or he just didn’t know how to code and therefore said he had to remake it.
Probably this.
Avoid using excrementor
just avoid elementor, you cannot do it wrong
>Just as an aside I spent over a month trying to talk to someone from google adwords and could never reach anyone. Is there a secret to that??
What are you trying to talk to them for? You’ll likely get better answers from /r/ppc or /r/googleads than you would from their nearly non existent support.
As far as the website goes, I’m guessing whoever you hired only knows that one tool so pushed you in that direction. From an ads perspective it really makes no difference.
Whatever helps you produce higher quality content that will encourage the user to engage with your website is what is going to be best for SEO, along with things like keyword research, on-page seo, backlinks, etc.
There have been hand-coded sites that rank poorly and Elementor sites that rank high. It’s the content that matters, forget what someone else said. This sub is full of angry developers that hate page builders.
In my experience unless you are spending a huge amount of money on Google Ads every month. They don’t really give you access to any sort of support beyond what you can find in online documentation.
You’re probably correct on the new guy not being fluent in HTML and pushing you to have him rebuild it with a page builder – but id be more worried as to why your coder guy can’t do anything with a page builder haha. Just sounds like bad attitude I guarantee he can do a lot with it if he tried. Otherwise I suppose he’d love to just rebuild it a second time in html from scratch and bill the hours.
The secret to talking to a human at AdWords is spending £100000+ and becoming a partner
So funny to see these comments. If you know about SEO a bit more than “create useful content”, “get high scores at Lighthouse” and “obtain high quality backlinks”, you can realize that there are much more important factors to reach TOP-3 in SERP. In short, Google doesn’t care about your page builder that you use. Use a tool that provides you better efficiency in order to deliver better UX as fast as possible. And learn how real SEO works.
To give you the best advice it is important to know what your goal is.
For Google ads:
Doesn’t matter how your website is created, elementor or code only won’t effect that.
Most important to a successful campaign is that your website looks good, the content is well written, and that it load fast enough so that visitors won’t leave.
For SEO:
There can be a little difference in ranking when using Elementor instead of code. BIG BUT, it is way more important how good the content om your website is and if you are considered an “authority” on the subject matter.
You probably already know that having a successful (online) business is more than just a website and running ads.
If you want to run a successful marketing campaign you should plan it correctly and your marketing/sales funnel should not be a one step process.
What I mean is, in almost all cases you can’t expect a website visitor (from your ad) to directly purchase a service or product.
You would need different ad sets, ad groups and great copy. On top of that you might need your visitors to give something for free first, in order for you to collect their contact details. For that same reason most websites have an email newsletter and if they create good emails it results in a large portion of revenue coming from those. It all depends on your type of customer, your product and your industry.
If you are going to hire a freelancer, but you don’t know exactly what marketing strategy is right for your business, you probably will waste your money.
Every product or service, and each niche has it’s own strategies, but none can be a copy and paste solution. For example, if you sell exactly the same product to the same target audience, with exactly the same website and sales funnel, it would not perform the same in the Netherlands and the US.
So, for the maximum performance you should always A/B test as much of your campaigns, from website design, it’s copy, your ads, and even the email campaigns.
Of course it’s impossible to reach perfection, and most companies can’t compete with companies that have an almost unlimited marketing budget.
This doesn’t mean that you need thousands of dollars to get started and to succeed. You just need a good plan, know what you need, after that you can hire the right people to do the job. The good thing about online marketing is that you can measure everything, so you know (almost) exactly how much each invested dollar converted.
But, if you have a product/service with enough demand you can make good money if you invest time to learn what good marketing is. That way you are able to hire the right people, because you know exactly what you need to succeed.
Good luck with your business.
If you want I can give you advice for free, and I really mean that. Max 3 hours of advice, and I won’t try to sell you my services after that.
Maybe your old website used an outdated page builder that had an expired license, something I went through recently.
Several years of out of date, broken when I updated to latest version of WordPress.
Not salvagaeable.
Also not worth salvaging, because no one uses that page builder anymore.
Nothing wrong with Elementor, it’s one of the most popular in WordPress, it will have good support for many years to come.
Elementor vs. Custom HTML doesn’t make any difference anymore for SEO.
Just need to make sure of few things:
(1) Your website fits on smartphones, has mobile friendly layout.
(2) Your pages loads quickly. Install LiteSpeed Cache plugin and enable Object Caching (Memcached or Redis). Can be done on even a cheap host. And has huuuge speed improvment.
(3) Your page content uses a logical header hierarchy, ie. h1, h2, h3. There should only be one h1 per page, which should be the main page title. And you shouldn’t be skipping header sizes, ie. you should never have h1, h3, h4 (where h2 was skipped).
(4) SEO is all about good page title, meta description, descriptive headers (h1, h2, h3), using proper elements for your content ie. ul for lists (instead of making lists using paragraph breaks and dashes), descriptive image alt tags.
Beyond that, today you need a strong social media presence. Even number of incoming links isn’t that relevant anymore because too many people were gaming the system.
As for adwords, SEO doesn’t matter because you’re paying for every click.
Don’t listen to the fairies that claim page builders hurt SEO. That whining is coming from engineers, not SEO or marketing experts. Engineers think every problem is solved through technology, they have myopic vision.
> Just as an aside I spent over a month trying to talk to someone from google adwords and could never reach anyone. Is there a secret to that??
You need to hire an adwords certified expert. These are people who completed courses on how to optimize for adwords and analytics.
Google doesn’t provide any support.
Might want to look into online marketing/SEO experts to setup initial campaigns for you.
Be prepared to pay commission, the ones that know what they’re doing are in demand, won’t work for peanuts.
If you compare 2 identical sites, one made by code and one made by elementor, the only difference is going to be page speed.
Elementor is extremely bloated, which means slower load times.
Page speed does have *some* impact on SEO, but it’s weighted very low compared to the other more important ranking factors.
In general, having a coded site gives you the best results and the most freedom, but only if you’re someone who knows how to use these tools (a developer). If you have to use elementor, you’re a bit more limited.
That doesn’t mean you can’t get good SEO results with elementor, because again page speed is not a major ranking factor.
More important are how the pages are optimized, the H1’s, the content, the backlink profile, etc.
As for PPC, there’s absolutely no reason I can think of where one is better than the other. (Other than the actual developers ability to use the tool).
Every1 here IS right that content IS more important than how u builded site but , good optimiziced sites rank better for Google and seo . And elementor usually tends to be heavy. Besides that doing SEO on wp with a plugin or something like that IS way easier than on Code imo