I Need some help

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I’m helping a friend with SEO on his site. He had a company that managed and built his WordPress.org site. They haven’t done anything in terms of seo. So he cancelled with them and they were still hosting his site. They sent me the website files but we have to change hosting. I am not a programmer, but I know how to do basic things. This site is different then anything I’ve done before. I just don’t know where to start and what needs changed. Would anyone be able to hop on a quick google meet and just show me what I’m doing wrong

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