Ideas on how to position yourself if you live and breathe WordPress but struggle to get client work done? Niche down? Offer other services sill in WordPress land?

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After some years being self employed and doing client work as a sole proprietor it's time to re-think my positioning. Why? Because the longer I am in the game, the more I know, the more experience I have, the more difficult it becomes to ship full websites just by myself. It's difficult to explain, but it was all easier when I had less experience.

Web designer: currently I position myself as web designer, but I am honestly not good in design. It's not my strength, I struggle to come up with good designs and layouts and to structure pages and the entire website and the key message for a good conversion. I am focusing on details, the client probably could not care less. I think my competition is just shipping websites, while I try to consider every aspect of it and therefore moving foward in slow motion when working on a project

Web developer: I don't see myself as web developer, because ChatGPT is the guy who takes care of all the custom functions I am putting together if needed – that's just some PHP stuff. So I am not a web designer but also not a web developer. So what am I …

Agency: I am not an agency, because I am just a single person

But what's in demand these days?

Did you successfully transition from buidling websites for clients (smallish companies) to something else while still sticking to WordPress? Or did you try but without success and you got back to the same old website building for clients?

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