Importing content and the HTML markup

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Hello,

I have been running a WooCommerce site for a while now and have found some nice plugins to help me with adding or adjusting products in bulk. The plugin is WP All Import.

When we add new products most of the time the description text looks terrible. I need either add HTML markup to what I import or manually adjust the look through the visual editor on product level.

What are solutions you’re familiar with? I would like to be able to scale with adding products without having too much manual work to either add the HTML markup or through the visual editor.

To provide a solution I will show what I need to import now to have a pleasent looking description:

<p><strong>Introduction of the product</strong></p>&nbsp;
<p>Bla bla of the product</p>&nbsp;
<p><strong>Cool thing 1</strong></p>&nbsp;
<p>Bla bla of the product</p>&nbsp;
<p><strong>Cool thing 2</strong></p>&nbsp;
<p>Bla bla of the product</p>&nbsp;
<p><strong>Cool thing 3</strong></p>&nbsp;
<p>Bla bla of the product</p>&nbsp;

This way the output looks nice and it will create break lines. If I don’t do this all the text will be pretty much in 1 paragraph.

I hope I illustrated my issue clearly, if anyone has suggestions how I can improve upon this it would be greatly appreciated!

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