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Hey everyone!
I have an e-commerce client for whom I have been running CRO experiments. We have found a theme that features many of the recommendations I suggested, and I thought this could potentially be a faster way of reaching our goals.
We usually run a/b and redirect experiments on [convert.com](https://convert.com), but I am unsure how to test entire themes.
One way I thought to go about it is to host the new theme separately and run a redirect experiment; the problem with this is that we would potentially have to pay for another license for different apps.
Is there a way we can accomplish this without having to set up new hosting?
Thanks!
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Personally I would not try to do this. Every theme has different builder support, options, dependencies, etc.. that trying to split test on one WP install would be very difficult and create any number of issues.
One thing I can think of is to use a load balancer using round-robin method to a/b test with sticky sessions. This solution, (as well as your idea to use two sites), raises a ton of new problems related to the database, order management, etc… as well. What if a user orders from site A, but goes to manage their order later and is on site B? If this were not e-commerce this would be a much easier thing to test as well.
Also, it violates some best practices of A/B testing. You have completely lost control of all the variables, there are too many. Is it possible to just roll in the features from theme B and test them?