I’ve worked on about 200 websites and landing pages and these days I have a client who wants a form on the landing page to pay for the product she offers.
A comparison arose in which, from experience, I have never directly seen the possibility of purchasing in a landing page, because in my opinion the landing page serves to present the product and then to redirect it to purchase, while she says that in the “serious marketing the landing pages always have the payment form already inserted”.
I know this is more philosophy than anything else, but what do you think?
Note: it all started with the price of work obviously. We had already established the work and the price and now at the end of the work “Ah, you also have to add the possibility of purchasing”, which obviously involves more work (install and configure Woocommerce, form, payments, etc.) and an extra cost – which of course she won’t want to pay.
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You should ask her for that extra money.
Just say our original agreement didn’t include this but if you would like to have this then we can of course make it happen for X amount of extra money 💰.
I think if you talk it out you can make it happen 😀.
Get some resources to back up that adding a payment form isn’t the norm and that it will be extra.
I would put it in widget on sidebar or ‘colapsable’ form with button (call-to-action)
No need for WOO, some form with payment (Forminator, CF7) should be enough. Of course, my advice is valid only if there are just a few products – under every product button that trigers for for that product; I can not imagine landing page with tens of product.
Do not accept extra work without payment. ‘add the possibility of purcahsing’ is nice phrase to say, but client has to be aware how much it will cost.
PS. Edit –
I had once same request for one B&B challet, but it was easy – only 4 apartments and form only for ‘action/sale price’.
Success.
Having the payment form on the landing page is best practice – landing pages (and good UX) are all about having as little “friction” as possible – less clicks/navigating is better.
If you’re going to use WC (which I wouldn’t advise) you’ll want to use the single page checkout plugin – WC has a pretty bad workflow if the goal is zero friction. Typically I’d use a basic payment form like something Gravity Forms or Forminator can do, so everything happens in a single step.
If she won’t pay for the additional work, or won’t at least pay 50% up front and the remaining amount on handover, then I wouldn’t even be worrying about the first part of the question. Your job is done by the sounds of it. If she’s paid for what she agreed, just hand that over & be done with what sounds like a potential nightmare client.