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I have meta (facebook) pixel on my website installed. I have sales page, 2 upsells and 2 downsells. For some reason pixel gives me more purchase events than there are. Purchase event fires multiple times for some reason. And gives me purchase events even though I didn’t have any purchase that day.
Any advice?
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Use the api, not the pixel code, it’s more accurate. Also use a proper conversion tracking pixel manager plugin if you’re not already. Depending on how the upsells work too you might want to speak to the devs about how those events are recorded, and if they have given consideration to pixel tracking events