:pets: Pet Ownership for Travel Enthusiasts – the beginnings of a blog.

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Soooo, I’ve been in a bit of a pickle for the last couple of months trying to set up a new blog, which I’m planning on releasing (going live) once I also have a few videos edited and ready to go – a release of a full-fledged blog and a YouTube + TikTok channel at the same time. Good idea, bad idea? I’m not entirely sure, but I’ve been dreaming of doing it for a while now, and I’m interested in the details behind successfully setting up a quality blog (that looks and works nicely on any device) as well as maintaining the same level of quality for my video posting.

I have experience with creating, editing, and posting videos, and I’ve already got an Instagram page for my pet and snippets from our travels, but as I’m looking into building an entire brand out of it (title in the title!), I will need a lot of work and consistency for it to work out nicely!

Deciding on a unified theme and message is the first step, and the TL;DR of it is – a blog for and about people who are both globetrotters and devoted pet parents. Or, people traveling with pets. This one looks cleaner.

Either way, other than the written content, which I already have a lot of (blogs with tips, recommended apps and locations, my personal experience with my pup, and many insights that people often overlook when touring with a pet), and the videos I’ve been filming (which work best in tandem with the blog posts), I’m a bit lost on how to plan a launch campaign and advertise it most effectively beforehand.

I’ve already started with my social media, but I’ve yet to pay for any specific service – ads, SEO, collaborating with other bloggers – I don’t know much about these, and I’ve left them for last. I’ve also talked to people who’ve hired SEO guys from [https://crowdo.net/]), and it looks like the cleanest way to gain more attention as a blogger, but I think I have to have a website first (or should I hire them right after buying a domain?).

Anyway, my aforementioned pickle is this – what do I do, or who do I hire to help me with a unified launch campaign for a new blog/video blog? Thanks to everyone who’s read through this!

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Good luck for your journey, seems like you already have lots of skills!

For a new website first thing I would do are basically:

– set a good URL structure that is SEO friendly (I usually go in the settings —> Permalink in WordPress and set a custom structure putting /%category/%postname , that includes both category and post name, publishing date is quite useless for SEO and this makes a cleaner view to visitors)
– connect to Google Search Console (download the “insert header and footer” WordPress plugin and choose “HTML tag” as verification method and just copy-paste into “head” section): when you publish a new post you can request faster indexing from here and check site problems and traffic;
– Install a SEO plugin (Rankmath is good enough , Yoast can give lots of problems), go to sitemap settings and copy-paste the sitemap address to GSC

Try to make your website organized in categories (set up main topics and stuff you want to write as categories in WordPress, maybe also break them down in more specific like “dalmata tips” or less broad ones).

Try to interlink them and use keywords and descriptive text as link text (for example the title of the article or related words).

You can also Optimize images (put keywords in the image file name, put them in the alt text on WordPress too).

A personal recommendation would be to focus on a small category at a time, Google has this thing called “topical authority” that can boost your visibility if It “feels” (well, it’s basically a bot so it’s based on how many pages you have on a topic) that you’re and authority, don’t go mad writing for EVERYTHING but try to focus on a specific pet or topic (for example cleaning your pet, pet nutritions for traveling people, toys for pets….)

– Topics and keyword research (what to write about)

1. KEYWORD RESEARCH TOOLS

I think that the most beginner friendly tools out there are:
– Answer the Public (get common questions and stuff people search online – only 3 searches per day)

– Low Fruits (paid) (very easy to filter low competition ones)

– Keywords chef (paid)

– Keywords Sheeter (funny name, yeah) combined with keywords everywhere extension (keyword sheeter is free and keywords everywhere costs about 10$ and will probably give more credits that what you actually need – but It gives good search volume extimations and would say that quality is good. Just copy-paste here the keyword sheeter keywords and you get the traffic volumes.

You can get a more organized structure using SEOscout free Keyword Grouping +Clustering Tool: It groups keywords in a broad category (It can also help in choosing your blog categories) and make your keywords “organized”. Plus, well it’s free.

Semrush Is my best tool for all-in-one SEO, you can search for your competitor websites, paste their website address here and filter them (you can use minimum monthly traffic, keyword difficulty below 20 and ranking in first 10 positions filter)

2- FIND TOPICS FROM Q&A sites
You can try searching on Google

site:quora.com topics
site:reddit.com topics
(Switch topics with an actual topic, like “dalmata”)
And get pages with lots of common questions and problems from pet owners
You can also use Semrush and other paid tools putting Quora and Reddit and get a better overview
You can also search “keyworddit” and on the HigherVisibility website you can find a Reddit keyword research tool made from Reddit’s subreddits (you just have to put a subreddit name and It gives keywords then). It’s freemium tho so It doesn’t have all the features without paying, but still good even in the free version.

– ON PAGE SEO
Beyond the suggestions from Rankmath WordPress plugin some of the best tools (imo obviously) are PageOptimizerPro and SurferSeo (Page Optimizer Pro has free trial and it’s overall cheaper).

Basically they reverse-engineer the pages that are ranking first on Google and give suggestions about what keywords to put and where to put them, as well as how many headings/subheadings to have.

You can get a similar thing by manually looking at Number of headings/images of the first 3 websites ranking and use Entities tools like Google NLP or Text Razor but it’s wayyyy slower and an headache, but that’s why they’re both paid tools afterall.

2 Comments

bluesix says:
August 17, 2023 at 8:13 am
Mimic what the big guys are doing eg [https://www.marieforleo.com/]), [https://tim.blog/]), [https://konmari.com/]), etc.
Don’t put off launching. You can launch without videos. You can launch with an SEO plan (but you really should know the basics i.e. learn at [moz.com](https://moz.com)). You don’t need to hire SEO guys. You don’t need a unified launch. Just get your content out there.
That said – buying the domain name probably should’ve been the first thing you did 😉
Gebbun says:
August 17, 2023 at 10:56 am
Good luck for your journey, seems like you already have lots of skills!
For a new website first thing I would do are basically:
– set a good URL structure that is SEO friendly (I usually go in the settings —> Permalink in WordPress and set a custom structure putting /%category/%postname , that includes both category and post name, publishing date is quite useless for SEO and this makes a cleaner view to visitors)
– connect to Google Search Console (download the “insert header and footer” WordPress plugin and choose “HTML tag” as verification method and just copy-paste into “head” section): when you publish a new post you can request faster indexing from here and check site problems and traffic;
– Install a SEO plugin (Rankmath is good enough , Yoast can give lots of problems), go to sitemap settings and copy-paste the sitemap address to GSC
Try to make your website organized in categories (set up main topics and stuff you want to write as categories in WordPress, maybe also break them down in more specific like “dalmata tips” or less broad ones).
Try to interlink them and use keywords and descriptive text as link text (for example the title of the article or related words).
You can also Optimize images (put keywords in the image file name, put them in the alt text on WordPress too).
A personal recommendation would be to focus on a small category at a time, Google has this thing called “topical authority” that can boost your visibility if It “feels” (well, it’s basically a bot so it’s based on how many pages you have on a topic) that you’re and authority, don’t go mad writing for EVERYTHING but try to focus on a specific pet or topic (for example cleaning your pet, pet nutritions for traveling people, toys for pets….)
– Topics and keyword research (what to write about)
1. KEYWORD RESEARCH TOOLS
I think that the most beginner friendly tools out there are:
– Answer the Public (get common questions and stuff people search online – only 3 searches per day)
– Low Fruits (paid) (very easy to filter low competition ones)
– Keywords chef (paid)
– Keywords Sheeter (funny name, yeah) combined with keywords everywhere extension (keyword sheeter is free and keywords everywhere costs about 10$ and will probably give more credits that what you actually need – but It gives good search volume extimations and would say that quality is good. Just copy-paste here the keyword sheeter keywords and you get the traffic volumes.
You can get a more organized structure using SEOscout free Keyword Grouping +Clustering Tool: It groups keywords in a broad category (It can also help in choosing your blog categories) and make your keywords “organized”. Plus, well it’s free.
Semrush Is my best tool for all-in-one SEO, you can search for your competitor websites, paste their website address here and filter them (you can use minimum monthly traffic, keyword difficulty below 20 and ranking in first 10 positions filter)
2- FIND TOPICS FROM Q&A sites
You can try searching on Google
site:quora.com topics
site:reddit.com topics
(Switch topics with an actual topic, like “dalmata”)
And get pages with lots of common questions and problems from pet owners
You can also use Semrush and other paid tools putting Quora and Reddit and get a better overview
You can also search “keyworddit” and on the HigherVisibility website you can find a Reddit keyword research tool made from Reddit’s subreddits (you just have to put a subreddit name and It gives keywords then). It’s freemium tho so It doesn’t have all the features without paying, but still good even in the free version.
– ON PAGE SEO
Beyond the suggestions from Rankmath WordPress plugin some of the best tools (imo obviously) are PageOptimizerPro and SurferSeo (Page Optimizer Pro has free trial and it’s overall cheaper).
Basically they reverse-engineer the pages that are ranking first on Google and give suggestions about what keywords to put and where to put them, as well as how many headings/subheadings to have.
You can get a similar thing by manually looking at Number of headings/images of the first 3 websites ranking and use Entities tools like Google NLP or Text Razor but it’s wayyyy slower and an headache, but that’s why they’re both paid tools afterall.

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