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I have a customer with a WordPress website that they asked me to put a pixel on the website. It is not a Facebook Pixel, but rather one from a TV advertiser. I have the code from the pixel, however all I can find online are instructions for adding Facebook pixels using plugins or by inserting code to the site theme header, but I cannot find the header theme file. If it matters, the pixel is from tvsquared.com.
Thanks.
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https://tvsquared-content-frontend.s3-eu-west-1.amazonaws.com/pdf/tvs_tracker_and_tagging_guide_en.pdf
It sounds like you’re new to this, so use a code injection plugin like https://wordpress.org/plugins/insert-headers-and-footers/