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Been hired to rewrite copy for a very old WP website that has great SEO and hits for certain keywords. However, my experience with WP sites is minimal.
We are not changing the structure of the website but wish to update the design (about 8 years old) and update the copy while still maintaining the current keywords for which the site is tacking well for.
Any tips we should consider? Not a designer myself but anything we should watch out for when changing visuals and layout? TIA.
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