Reasonable Price to charge for a WordPress website:

It depends.

1. You can charge by the hour. This allows the client to specify changes on the fly and you simply bill them for hours. Your hourly rate should be a base wage + fringe + taxes you’ll owe. Round up.

2. You can charge by the job. This forces the client to be specific in what they want (not a “I’ll know it when I see it”) and if they want something changed you decide whether that is inclusive to the fixed price or they have to pay more. My experience is this model includes X number of changes whether the client uses them or not. Price = estimated cost + profit + risk. If you get the risk wrong negatively, you earn lower profit and potentially take a loss. If you get the risk right you earn the profit you estimated. Estimated cost = number of hours you think you’ll need to do the job X your rate — rate should include your base wage + fringe and taxes. Risk = number of hours you think you’ll need to fix something or if the job takes longer than originally estimated. You can also expose this risk to the client by agreeing that if you deliver early you split it and they get a rebate. If you get your estimates wrong, you eat the loss. **This is why it’s critical to understanding the client’s requirements.**

Ultimately it comes down to what you and your client are comfortable with. If they have no idea what they want (“I’ll know it when I see it.”) then option 1 is best. If they are pretty certain and you have confidence in your abilities, then option 2 is usually beneficial to both parties (Client can budget and you can count on the income.)

Source: Have worked both sides of both options.

3 Comments

jesper_heller says:
August 21, 2022 at 5:43 pm
When I freelance i charge between €40-67 an hour
iammiroslavglavic says:
August 21, 2022 at 6:05 pm
Depends on what the website will have. A baisc “hey my business is bla, I am here” type site, not as much as if they had e-commerce on it.
RodBlaine says:
August 21, 2022 at 6:08 pm
It depends.
1. You can charge by the hour. This allows the client to specify changes on the fly and you simply bill them for hours. Your hourly rate should be a base wage + fringe + taxes you’ll owe. Round up.
2. You can charge by the job. This forces the client to be specific in what they want (not a “I’ll know it when I see it”) and if they want something changed you decide whether that is inclusive to the fixed price or they have to pay more. My experience is this model includes X number of changes whether the client uses them or not. Price = estimated cost + profit + risk. If you get the risk wrong negatively, you earn lower profit and potentially take a loss. If you get the risk right you earn the profit you estimated. Estimated cost = number of hours you think you’ll need to do the job X your rate — rate should include your base wage + fringe and taxes. Risk = number of hours you think you’ll need to fix something or if the job takes longer than originally estimated. You can also expose this risk to the client by agreeing that if you deliver early you split it and they get a rebate. If you get your estimates wrong, you eat the loss. **This is why it’s critical to understanding the client’s requirements.**
Ultimately it comes down to what you and your client are comfortable with. If they have no idea what they want (“I’ll know it when I see it.”) then option 1 is best. If they are pretty certain and you have confidence in your abilities, then option 2 is usually beneficial to both parties (Client can budget and you can count on the income.)
Source: Have worked both sides of both options.

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