This is a cross post from the SEO subreddit. I thought the WordPress community would find this helpful.
Tip #1. Take SEO With a Grain of Salt
A lot of the SEO advice and best practices on the internet are based on 2 things:
1. Personal experiences and case studies of companies that managed to make SEO work for them.
2. Google or John Mueller (Google’s Senior Webmaster Trends Analyst).
And, unfortunately, neither of these sources are always accurate.
Personal SEO accounts are simply about what worked for specific companies. Sometimes, what worked for others, won’t work for you.
For example, you might find a company that managed to rank with zero link-building because their website already had a very strong backlink profile. If you’re starting with a fresh website, chances are, you won’t be able to get the same results.
At the same time, information from Google or John Mueller is also not 100% accurate. For example, they’ve said that guest posting is against Google’s guidelines and doesn’t work…
But practically, guest posting is a very effective link-building strategy.
So the takeaway is this:
**Take all information you read about SEO with a grain of salt. Analyze the information yourself, and make your conclusions.**
SEO Tip #2. SEO Takes Time
You’ve already heard this one before, but considering how many people keep asking, thought I’d include this anyway.
On average, **it’s going to take you 6 months to 2 years to get SEO results**, depending on the following factors:
* **Your backlink profile**. The more quality backlinks you have (or build), the faster you’ll rank.
* **Age of your website**. If your website is older (or you purchased an aged website), you can expect your content to rank faster.
* **Amount of content published**. The more quality content you publish on your website, the more “authoritative” it is in the eyes of Google, and thus more likely to rank faster.
* **SEO work done on the website**. If a lot of your pages are already ranking on Google (page 2-3), it’s easier to get them to page #1 than if you just published the content piece.
* **Local VS global SEO**. Ranking locally is (sometimes) easier and faster than ranking globally.
That said, some marketing agencies can use “SEO takes time” as an excuse for not driving results.
Well, fortunately, there **is** a way to track SEO results from month #2 – #3 of work.
Simply check if your new content pieces/pages are getting more and more impressions on **Google Search Console** month-to-month.
While your content won’t be driving traffic for a while after being published, they’ll still have a **growing number of impressions** from month #2 or #3 since publication.
SEO Tip #3. SEO Might Not Be The Best Channel For You
In theory, SEO sounds like the **best marketing channel ever.**
You manage to rank on Google and your marketing seemingly goes on auto-pilot – you’re driving new leads every day from existing content without having to lift a finger…
And yet, **SEO is not for everyone.**
Avoid SEO as a marketing channel if:
1. You’re just getting started with your business and need to start driving revenue **tomorrow** (and not in 1-2 years). If this is you, try Google ads, Facebook ads, or organic marketing.
2. Your target audience is pretty small. If you’re selling enterprise B2B software and have around 2,000 prospects in total worldwide, then it’s simply easier to directly reach out to these prospects.
3. Your product type is brand-new. If customers don’t know your product exists, they probably won’t be Googling it.
SEO Tip #4. Traffic Can Be a Vanity Metric
I’ve seen hundreds of websites that drive **6-7 digits of traffic** but generate only 200-300 USD per month from those numbers.
*“What’s the deal?”* You might be thinking.
*“How can you fail to monetize that much traffic?”*
Well, that brings us to today’s tip: **traffic can be a vanity metric**.
See, not all traffic is created equal.
Ranking for “*hormone balance supplement*” is a lot more valuable than ranking for “*Madagascar character names*.”
The person Googling the first keyword is an adult ready to buy your product. Someone Googling the latter, on the other hand, is a child with zero purchasing power.
So, when deciding on which keywords to pursue, always keep in mind the buyer intent behind and don’t go after rankings or traffic just because 6-digit traffic numbers look good.
SEO Tip #5. Push Content Fast
Whenever you publish a piece of content, you can expect it to rank **within 6 months to a year (potentially less if you’re an authority in your niche)**.
So, the faster you publish your content, the faster they’re going to age, and, as such, the faster they’ll rank on Google.
On average, I recommend you publish a minimum of **10,000 words of content** per month and **20,000 to 30,000** optimally.
If you’re not doing link-building for your website, then I’d recommend pushing for even more content. Sometimes, content velocity can compensate for the lack of backlinks.
SEO Tip #6. Use Backlink Data to Prioritize Content
You might be tempted to go for that juicy, 6-digit traffic cornerstone keyword right from the get-go…
But I’d recommend doing the opposite.
More often than not, to rank for more competitive, cornerstone keywords, you’ll need to have a ton of supporting content, high-quality backlinks, website authority, and so on.
Instead, it’s a lot more reasonable to first focus on the less competitive keywords and then, once you’ve covered those, move on to the rest.
Now, as for how to check keyword competitiveness, here are **2 options**:
* Use Mozbar to see the number of backlinks for top-ranking pages, as well as their Domain Authority (DA). If all the pages ranking on page #1 have <5 backlinks and DA of 20 – 40, it’s a good opportunity.
* Use SEMrush or Ahrefs to sort your keywords by difficulty, and focus on the less difficult keywords first.
Now, that said, keep in mind that both of these metrics are third-party, and hence not always accurate.
SEO Tip #7. Always Start With Competitive Analysis
When doing keyword research, the easiest way to get started is via competitive analysis.
Chances are, whatever niche you’re in, there’s a competitor that is doing great with SEO.
So, instead of having to do all the work from scratch, run their website through SEMrush or Ahrefs and steal their keyword ideas.
But don’t just stop there – once you’ve borrowed keyword ideas from all your competitors, run the seed keywords through a keyword research tool such as **UberSuggest** or **SEMrush Keyword Magic Tool**.
This should give you dozens of new ideas that your competitors might’ve missed.
Finally, don’t just stop at borrowing your competitor’s keyword ideas. You can also borrow some inspiration on:
* The types of graphics and images you can create to supplement your blog content.
* The tone and style you can use in your articles.
* The type of information you can include in specific content pieces.
SEO Tip #8. Source a LOT of Writers
Content writing is one of those professions that has a very low barrier to entry. Anyone can take a writing course, claim to be a writer, and create an UpWork account…
This is why 99% of the writers you’ll have to apply for your gigs are going to be, well, horrible.
As such, if you want to produce a lot of content on the reg, you’ll need to source a LOT of writers.
Let’s do the math:
If, by posting a job ad, you source **100 writers**, you’ll see that only **5 of them are a good fit**. Out of the 5 writers, 1 has a very high rate, so they drop out. Another doesn’t reply back to your communication, which leaves you with 3 writers.
You get the 3 writers to do a trial task, and only one turns out to be a good fit for your team.
Now, since the writer is freelance, the best they can do is 4 articles per month for a total of 5,000-words (which, for most niches, ain’t all that much).
So, what we’re getting at here is, to hire quality writers, you should source a LOT of them.
SEO Tip #9. Create a Process for Filtering Writers
If you follow the previous tip, you’ll end up with a huge database of hundreds of writers.
This creates a whole new problem:
You now have a database of 500+ writers waiting for you to sift through them and decide which ones are worth the hire.
It would take you 2-3 days of intense work to go through all these writers and vet them yourself.
Let’s be real – you don’t have time for that.
Here’s what you can do instead:
1. When sourcing writers, always get them to fill in a Google form (instead of DMing or emailing you).
2. In this form, make sure to ask for 3 relevant written samples, a link to the writer’s portfolio page, and the writer’s rate per word.
3. Create a SOP for evaluating writers. The criteria for evaluation should be:
1. **Level of English.** Does the writer’s sample have any English mistakes? If so, they’re not a good fit.
2. **Quality of Samples**. Are the samples long-form and engaging content or are they boring 500-word copy-pastes?
3. **Technical Knowledge**. Has the writer written about a hard-to-explain topic before? Anyone can write about simple topics like traveling—you want to look for someone who knows how to research a new topic and explain it in a simple and easy-to-read way. If someone’s written about how to create a perfect cover letter, they can probably write about traveling, but the opposite isn’t true.
4. Get your VA to evaluate the writer’s samples as per the criteria above and short-list writers that seem competent. If you sourced 500 writers, the end result of this process should be around 50 writers.
5. You or your editor goes through the short-list of 50 writers and invites 5-10 for a (paid) trial task. The trial task is very important – you’ll sometimes find that the samples provided by the writer don’t match their writing level.
SEO Tip #10. Use the Right Websites to Find Writers
Not sure where to source your writers? Here are some ideas:
* **ProBlogger** \- Our #1 choice – a lot of quality writers frequent this website.
* **LinkedIn** \- You can headhunt content writers in specific locations.
* **Upwork** \- If you post a content gig, most writers are going to be awful. Instead, I recommend headhunting top writers instead.
* **WeWorkRemotely** \- Good if you’re looking to make a full-time remote hire.
* **Facebook** \- There are a ton of quality Facebook groups for writers. Some of our faves are Cult of Copy Job Board and Content Marketing Lounge.
SEO Tip #11. Always Use Content Outlines
When giving tasks to your writing team, you need to be **very specific** about the instructions you give them.
Don’t just provide a keyword and tell them to “knock themselves out.” The writer isn’t a SEO expert; chances are, they’re going to mess it up big-time and talk about topics that aren’t related to the keyword you’re targeting.
Instead, when giving tasks to writers, do it through **content outlines**.
A content outline, in a nutshell, is a skeleton of the article they’re supposed to write. It includes information on:
* Target word count (aim for the same or 50% more the word count than that of the competition).
* Article title.
* Article structure (which sections should be mentioned and in what order).
* Related topics of keywords that need to be mentioned in the article.
**Freebie!** DM me for a content outline example.
SEO Tip #12. Focus on One Niche at a Time
I used to work with this one client that had a SaaS consisting of a mixture of **CRM**, **Accounting Software**, and **HRS**.
I had to pick whether we were going to focus on topics for **one of these 3 niches** or **focus on all of them at the same time**.
I decided to do the former. Here’s why:
When evaluating what to rank, Google considers the authority of your website.
If you have 60 articles about accounting (most of which link to each other), you’re probably an authority in the niche and are more likely to get good rankings.
If you have 20 sales, 20 HR, and 20 accounting articles, though, none of these categories are going to rank as well.
It always makes more sense to first focus on a single niche (the one that generates the best ROI for your business), and then move on to the rest.
This also makes it easier to hire writers – you hire writers specialized in accounting, instead of having to find writers who can pull off 3 unrelated topics.
SEO Tip #13. Just Hire a VA Already
It’s 2021 already guys—unless you have a virtual assistant, you’re missing out big-time.
Since a lot of SEO tasks are very time-consuming, it really helps to have a VA around to take over.
As long as you have solid SOPs in place, you can hire a virtual assistant, train them, and use them to free up your time.
Some SEO tasks virtual assistants can help with are:
* **Internal linking**. Going through all your blog content and ensuring that they link to each other.
* **Backlink prospecting**. Going through hundreds of websites daily to find link opportunities.
* **Uploading content on WordPress** and ensuring that the content is optimized well for on-page SEO.
SEO Tip #14. Use WordPress (And Make Your Life Easier)
Not sure which CMS platform to use?
**99% of the time, you’re better off with WordPress**.
It has a TON of plugins that will make your life easier.
Want a drag & drop builder? Use Elementor. It’s cheap, efficient, extremely easy to learn, and comes jam-packed with different plugins and features.
**Wix, SiteGround, and similar drag & drops** are pure meh.
SEO Tip #15. Use These Nifty WordPress Plugins
There are a lot of really cool WordPress plugins that can make your (SEO) life so much easier. Some of our favorites include:
* **RankMath**. A more slick alternative to YoastSEO. Useful for on-page SEO.
* **Smush**. App that helps you losslessly compress all images on your website, as well as enables lazy loading.
* **WP Rocket**. This plugin helps speed up your website pretty significantly.
* **Elementor**. Not a techie? This drag & drop plugin makes it significantly easier to manage your website.
* **WP Forms**. Very simple form builder.
* **Akismet Spam Protection**. Probably the most popular anti-spam WP plugin.
* **Mammoth Docx**. A plugin that uploads your content from a Google doc directly to WordPress.
SEO Tip #16. No, Voice Search Is Still Not Relevant
Voice search is not and will not be relevant (no matter what sensationalist articles might say).
Sure, it does have its application (*“Alexa, order me toilet paper please”*), but it’s pretty niche and not relevant to most SEOs.
After all, you wouldn’t use voice search for bigger purchases (*“Alexa, order me a new laptop please”)* or informational queries (*“Alexa, teach me how to do accounting, thanks”)*.
SEO Tip #17. SEO Is Obviously Not Dead
I see these articles every year – *“SEO is dead because I failed to make it work.”*
SEO is not dead and as long as there are people looking up for information/things online, it never will be.
And no, SEO is not just for large corporations with huge budgets, either. Some niches are hypercompetitive and require a huge link-building budget (CBD, fitness, VPN, etc.), but they’re more of an exception instead of the rule.
SEO Tip #18. Doing Local SEO? Focus on Service Pages
If you’re doing local SEO, you’re better off focusing on local service pages than blog content.
E.g. if you’re an **accounting firm based in Boston**, you can make a landing page about /accounting-firm-boston/, /tax-accounting-boston/, /cpa-boston/, and so on.
Or alternatively, if you’re a **personal injury law firm**, you’d want to create pages like /car-accident-law-firm/, /truck-accident-law-firm/, /wrongful-death-law-firm/, and the like.
Thing is, you don’t really need to rank on global search terms—you just won’t get leads from there. Even if you ranked on the term “financial accounting,” it wouldn’t really matter for your bottom line that much.
SEO Tip #19. Engage With the SEO Community
The SEO community is (for the most part) composed of extremely helpful and friendly people. There are a lot of online communities (including this sub) where you can ask for help, tips, case studies, and so on.
Some of our faves are:
* This sub 🙂
* SEO Signals Lab (FB Group)
* Fat Graph Content Ops (FB Group)
* Proper SEO Group (FB Group)
* BigSEO Subreddit
SEO Tip #20. Test Keywords Before Pursuing Them
You can use Google ads to test how profitable any given keyword is before you start trying to rank for it.
The process here is:
1. Create a Google Ads account.
2. Pick a keyword you want to test.
3. Create a landing page that corresponds to the search intent behind the keyword.
4. Allocate an appropriate budget. E.g. if you assume a conversion rate of 2%, you’d want to buy 100+ clicks. If the CPC is 2 USD, then the right budget would be 200 USD plus.
5. Run the ads!
If you don’t have the budget for this, you can still use the average CPC for the keyword to estimate how well it’s going to convert. If someone is willing to bid 10 USD to rank for a certain keyword, it means that the keyword is most probably generating pretty good revenue/conversions.
SEO Tip #21. Test & Improve SEO Headlines
Sometimes, you’ll see that you’re ranking in the top 3 positions for your search query, but you’re still not driving that much traffic.
*“What’s the deal?”* you might be asking.
Chances are, your headline is not clickable enough.
Every 3-4 months, go through your Google Search Console and check for articles that are ranking well but not driving enough traffic.
Then, create a Google sheet and include the following data:
* Targeted keyword
* Page link
* CTR (for the last 28 days)
* Date when you implemented the new title
* Old title
* New title
* New CTR (for the month after the CTR change was implemented)
From then on, implement the new headline and track changes in the CTR. If you don’t reach your desired result, you can always test another headline.
SEO Tip #22. Longer Content Isn’t Always Better Content
You’ve probably heard that long-form content is where it’s at in 2021.
Well, this isn’t always the case.
Rather, this mostly depends on the keyword you’re targeting.
If, for example, you’re targeting the keyword “how to tie a tie,” you don’t need a long-ass 5,000-word mega-guide.
In such a case, the reader is looking for something that can be explained in 200-300 words and if your article fails to do this, the reader will bounce off and open a different page.
On the other hand, if you’re targeting the keyword “how to write a CV,” you’ll need around 4,000 to 5,000 words to adequately explain the topic and, chances are, you won’t rank with less.
SEO Tip #23. SEO is Not All About Written Content
More often than not, when people talk about SEO they talk about written blog content creation.
It’s very important not to forget, though, that blog content is not end-all-be-all for SEO.
Certain keywords do significantly better with video content. For example, if the keyword is “how to do a deadlift,” video content is going to perform significantly better than blog content.
Or, if the keyword is “CV template,” you’ll see that a big chunk of the rankings are images of the templates.
So, the lesson here is, don’t laser-focus on written content—keep other content mediums in mind, too.
SEO Tip #24. Write For Your Audience
It’s very important that your content resonates well with your target audience.
If, for example, you’re covering the keyword “skateboard tricks,” you can be very casual with your language. Heck, it’s even encouraged!
Your readers are Googling the keyword in their free time and are most likely teens or in their early 20s.
Meaning, you can use informal language, include pop culture references, and avoid complicated language.
Now, on the other hand, if you’re writing about high-level investment advice, your audience probably consists of 40-something suit-and-ties. If you include Rick & Morty references in your article, you’ll most likely lose credibility *and* the Googler, who will go to another website.
Some of our best tips on writing for your audience include:
* Define your audience. Who’s the person you’re writing for? Are they reading the content at work or in their free time?
* Keep your reader’s level of knowledge in mind. If you’re covering an accounting 101 topic, you want to cover the topic’s basics, as the reader is probably a student. If you’re writing about high-level finance, though, you don’t have to teach the reader what a balance sheet is.
* More often than not, avoid complicated language. The best practice is to write on a 6th-grade level, as it’s understandable for anyone. Plus, no one wants to read Shakespeare when Googling info online (unless they’re looking for Shakespeare’s work, of course).
SEO Tip #25. Create Compelling Headlines
Want to drive clicks to your articles? You’ll need compelling headlines.
Compare the following headline:
**101 Productivity Tips \[To Get Things Done in 2021\]**
With this one:
**Productivity Tips Guide**
Which one would you click? Data says it’s the first!
To create clickable headlines, I recommend you include the following elements:
* **Keyword**. This one’s non-negotiable – you need to include the target keyword in the headline.
* **Numbers**. If Buzzfeed taught us anything, it’s that people like to click articles with numbers in their titles.
* **Results**. If I read your article, what’s going to be the end result? E.g. *“X Resume tips (to land the job)”.*
* **Year (If Relevant)**. Adding a year to your title shows that the article is recent (which is relevant for some specific topics). E.g. If the keyword is “Marketing Trends,” I want to know marketing trends in 2021, not in 2001. So, adding a year in the title makes the headline more clickable.
SEO Tip #26. Make Your Content Visual
How good your content looks matters, especially if you’re in a competitive niche.
Here are some tips on how to make your content as visual as possible:
* Aim for 2-4 sentences per paragraph. Avoid huge blocks of text.
* Apply a 60-65% content width to your blog pages.
* Pick a good-looking font. I’d recommend Montserrat, PT Sans, and Roboto. Alternatively, you can also check out your favorite blogs, see which fonts they’re using, and do the same.
* Use a reasonable font size. Most top blogs use font sizes ranging from 16 pt to 22 pt.
* Add images when possible. Avoid stock photos, though. No one wants to see random “office people smiling” scattered around your blog posts.
* Use content boxes to help convey information better.
**Freebie! DM me for content boxes example.**
SEO Tip #27. Ditch the Skyscraper Technique Already
Brian Dean’s skyscraper technique is awesome and all, but the following bit really got old:
*“Hey \[name\], I saw you wrote an article. I, too, wrote an article. Please link to you?”*
The theory here is, if your content is good, the person will be compelled to link to it.
In practice, though, the person **really, really doesn’t care.**
At the end of the day, there’s no real incentive for the person to link to your content. They have to take time out of their day to head over to their website, log in to WordPress, find the article you mentioned, and add a link…
Just because some stranger on the internet asked them to.
Here’s something that works much better:
Instead of fake compliments, be very straightforward about what you can offer them in exchange for that link.
Some things you can offer are:
* A free version of your SaaS.
* Free product delivered to their doorstep.
* Backlink exchange.
* A free backlink from your other website.
* Sharing their content to your social media following.
SEO Tip #28. Get the URL Slug Right for Seasonal Content
If you want to rank on a seasonal keyword, there are 2 ways to do this.
If you want your article to be evergreen (i.e. you update it every year with new information), then your URL should **not** contain the year.
E.g. your URL would be /saas-trends/, and you simply update the article’s contents+headline each year to keep it timely.
If you’re planning on publishing a new trends report annually, though, then you can add a year to the URL.
E.g. /saas-trends-2020/ instead of /saas-trends/.
SEO Tip #29. AI Content Tools Are a Mixed Bag
Lots of people are talking about AI content tools these days. Usually, they’re either saying:
*“AI content tools are garbage and the output is horrible,”*
*“AI content tools are a game-changer!”*
So which one is it?
The truth is somewhere in-between.
In 2021, AI content writing tools are pretty bad. The output you’re going to get is **far from something you can publish on your website**.
That said, some SEOs use such tools to get a very, very rough draft of the article written, and then they do intense surgery on it to make it usable.
Should **you** use AI content writing tools? If you ask me, no – it’s easier to hire a proficient content writer than spend hours salvaging AI-written content. That said, I do believe that such tools are going to get much better years down the line.
*This one was, clearly, more of a personal opinion than a fact. I’d love to hear YOUR opinion on AI content tools! Are they a fad, or are they the future of content creation? Let me know in the comments.*
SEO Tip #30. Don’t Overdo it With SEO Tools
There are **a lot** of SEO tools out there for pretty much any SEO function. Keyword research, link-building, on-page, outreach, technical SEO, you name it!
If you were to buy most of these tools for your business, you’d easily spend 4-figures on SEO tools per month.
Luckily, though, you don’t actually need most of them. At the end of the day, the only **must-have** SEO tools are:
* **An SEO Suite (Paid)**. Basically SEMrush or Ahrefs. Both of these tools offer an insane number of features – backlink analysis, keyword research, and a ton of other stuff. Yes, 99 USD a month is expensive for a tool. But then again, if you value your time 20 USD/hour and this tool saves you 6 hours, it’s obviously worth it, right?
* **On-Page SEO Tool (Free)**. RankMath or Yoast. Basically, a tool that’s going to help you optimize web pages or blog posts as per SEO best practices.
* **Technical SEO Tool (Freemium)**. You can use ScreamingFrog to crawl your entire website and find technical SEO problems. There are probably other tools that also do this, but ScreamingFrog is the most popular option. The freemium version of the tool only crawls a limited number of pages (500 URLs, to be exact), so if your website is relatively big, you’ll need to pay for the tool.
* **Analytics (Free)**. Obviously, you’ll need Google Analytics (to track website traffic) and Google Search Console (to track organic traffic, specifically) set up on your website. Optionally, you can also use Google Track Manager to better track how your website visitors interact with the site.
* **MozBar (Free)**. Chrome toolbar that lets you simply track the number of backlinks on Google Search Queries, Domain Authority, and a bunch of other stuff.
* **Website Speed Analysis (Free)**. You can use Google Page Speed Insights to track how fast your website loads, as well as how mobile-friendly it is.
* **Outreach Tool (Paid)**. Tool for reaching out to prospects for link-building, guest posting, etc. There are about a dozen good options for this. Personally, I like to use Snov for this.
* **Optimized GMB Profile (Free)**. Not a tool per se, but if you’re a local business, you need to have a well-optimized Google My Business profile.
* **Google Keyword Planner (Free)**. This gives you the most reliable search volume data of all the tools. So, when doing keyword research, grab the search volume from here.
* **Tool for Storing Keyword Research (Free)**. You can use Google Sheets or AirTable to store your keyword research and, at the same time, use it as a content calendar.
* **Hemingway App (Free)**. Helps keep your SEO content easy to read. Spots passive voice, complicated words, etc.
* **Email Finder (Freemium)**. You can use a tool like Hunter to find the email address of basically anyone on the internet (for link-building or guest posting purposes).
Most of the tools that don’t fit into these categories are 100% optional.
SEO Tip #31. Hiring an SEO? Here’s How to Vet Them
Unless you’re an SEO pro yourself, hiring one is going to be far from easy.
There’s a reason there are so many “SEO experts” out there – for the layman, it’s very hard to differentiate between someone who knows their salt and a newbie who took an SEO course, like, last week.
Here’s how you can vet both freelance and full-time SEOs:
1. **Ask for concrete traffic numbers**. The SEO pro should give you the exact numbers on how they’ve grown a website in the past – “100% SEO growth in 1 year” doesn’t mean much if the growth is from 10 monthly traffic to 20. “1,000 to 30,000” traffic, on the other hand, is much better.
2. **Ask for client names**. While some clients ask their SEOs to sign an NDA and not disclose their collaboration, most don’t. If an SEO can’t name a single client they’ve worked with in the past, that’s a red flag.
3. **Make sure they have the right experience**. Global and local SEO have very different processes. Make sure that the SEO has experience with the type of SEO you need.
4. **Make sure you’re looking for the right candidate**. SEO pros can be content writers, link-builders, web developers, or all of the above simultaneously. Make sure you understand which one you need before making the hire. If you’re looking for someone to oversee your content ops, you shouldn’t hire a technical SEO expert.
5. **Look for SEO pros in the right places**. Conventional job boards are overrated. Post your job ads on SEO communities instead. E.g. this sub, bigseo, SEO Signals Facebook group, etc.
SEO Tip #32. Blog Post Not Ranking? Follow This Checklist
I wanted to format the post natively for Reddit, but it’s just SO much better on Notion.
Tl;dr, the checklist covers every reason your post might not be ranking:
* Search intent mismatch.
* Inferior content.
* Lack of internal linking.
* Lack of backlinks.
And the like.
**Freebie!** Want the checklist DM me because sub’s no-link policy.
SEO Tip #33. Avoid BS Link-Building Tactics
The only type of link-building that works is building proper, quality links from websites with a good backlink profile and decent organic traffic.
Here’s what DOESN’T work:
* Blog comment links
* Forum spam links
* Drive-by Reddit comment/post links
* Web 2.0 links
* Fiverr “100 links for 10 bucks” bs
If your “SEO agency” says they’re doing any of the above instead of actually trying to build you links from quality websites, you’re being scammed.
SEO Tip #34. Know When to Use 301 and 302 Redirects
When doing redirects, it’s very important to know the distinction between these two.
**301 is a permanent page redirect** and passes on link juice. If you’re killing off a page that has backlinks, it’s better to 301 it to your homepage so that you don’t lose the link juice. If you simply delete a page, it’s going to be a 404, and the backlink juice is lost forever.
**302 is a temporary page redirect** and doesn’t pass on link juice. If the redirect is temporary, you do a 302. E.g. you want to test how well a new page is going to perform w/ your audience.
SEO Tip #35. Social Signals Matter (But Not How You Think)
Social signals are **NOT** a ranking factor. And yet, they can help your content rank on Google’s front page.
Wondering what the hell am I talking about?
Here’s what’s up:
As I said, social signals are not a ranking factor. It’s not something Google takes into consideration to decide whether your article should rank or not.
That said, social signals CAN lead to your article ranking better. Let’s say your article goes viral and gets around 20k views within a week.
A chunk of these viewers are going to forget your domain/link and they’re going to look up the topic on Google via your chosen keyword + your brand name.
The amount of people looking for YOUR keyword and exclusively picking your result over others is going to make Google think that your content is satisfying search intent better than the rest, and thus, reward you with better ranking.
SEO Tip #36. Run Remarketing Ads to Lift Organic Traffic Conversions
Not satisfied with your conversion rates?
You can use Facebook ads to help increase them.
Facebook allows you to do something called “remarketing.” This means you can target anyone that visited a certain page (or multiple pages) on your website and serve them ads on Facebook.
There are a TON of ways you can take advantage of this.
For example, you can target anyone that landed on a high buyer intent page and serve them ads pitching your product or a special offer.
Alternatively, you can target people who landed on an educational blog post and offer them something to drive them down the funnel. E.g. free e-book or white paper to teach them more about your product or service.
SEO Tip #37. Doing Local SEO? Follow These Tips
Local SEO is significantly different from global SEO. Here’s how the two differ (and what you need to do to drive local SEO results):
* **You don’t need to publish content**. For 95% of local businesses, you only want to rank for keywords related to your services/products, you don’t actually need to create educational content.
* **You need to focus more on reviews and citation-building**. One of Google Maps’ biggest ranking factors is the # of reviews your business has. Encourage your customers to leave a review if they enjoyed your product/service through email or real-life communication.
* **You need to create service pages for each location**. As a local business, your #1 priority is to rank for keywords around your service. E.g. If you’re a personal injury law firm, you want to optimize your homepage for “personal injury law firm” and then create separate pages for each service you provide, e.g. “car accident lawyer,” “motorcycle injury law firm,” etc.
* **Focus on building citations**. Being listed on business directories makes your business more trustworthy for Google. BrightLocal is a good service for this.
* **You don’t need to focus as much on link-building**. As local SEO is less competitive than global, you don’t have to focus nearly as much on building links. You can, in a lot of cases, rank with the right service pages and citations.
SEO Tip #38. Stop Ignoring the Outreach Emails You’re Getting (And Use Them to Build Your Own Links)
Got a ton of people emailing you asking for links?
You might be tempted to just send them all straight to spam, and I don’t blame you.
Outreach messages like *“Hey Dr Jigsaw, your article is A+++ amazing! …can I get a backlink?” c*an get hella annoying.
That said, there IS a better way to deal with these emails:
Reply and ask for a link back. Most of the time, people who send such outreach emails are also doing heavy guest posting. So, you can ask for a backlink from a 3rd-party website in exchange for you mentioning their link in your article.
SEO Tip #39. Doing Internal Linking for a Large Website? This’ll Help
Internal linking can get super grueling once you have hundreds of articles on your website.
Want to make the process easier? Do this:
Pick an article you want to interlink on your website. For the sake of the example, let’s say it’s about “business process improvement.”
Go on Google and look up variations of this keyword mentioned on your website. For example:
* Site:\[yourwebsite\] “improve business process”
* Site:\[yourwebsite\] “improve process”
* Site:\[yourwebsite\] “process improvement”
The above queries will find you the EXACT articles where these keywords are mentioned. Then, all you have to do is go through them and include the links.
SEO Tip #40. Got a Competitor Copying Your Content? File a DMCA Notice
Fun fact – if your competitors are copying your website, you can file a DMCA notice with Google.
That said, keep in mind that there are consequences for filing a fake notice.