I’m redesigning a website with wordpress that is going to replace an already existing website that is built with Wix. My question is what to do about the SEO. The site is a shop in catalogue mode, it has around 20 categories and 150 products and each product page is designed one by one. The categories are mostly the same with the only difference that I have added some parent categories to have a better structure compared to before that there were no parent categories at all. The product slugs on the existing website are [example.com/example-product]) but on the new one is [example.com/producs/example-product]). What should I do to maintain the SEO as much as possible? Should I add 301 redirects to every single category and product? Is it bad to have many redirects? or should I do nothing?
Thanks!
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You can setup WooCommerce to have the same URL structure.
Second best option is redirects.
Use “Screaming Frog” to create a list of the current site’s URL.
Create your new product urls with preferably the same slug (for the product name portion).
Then create a CSV of the old URL and new URLs in 2 columns. Import that into the “Redirection” plugin, settings up 301 redirects for the old > url.