Schema Check for Competitor


I recently watched a video from RankMath suggesting you check on your competitors schema mark up using the ‘’ tool. I did that for my main competitor (who generally outranks me) and wow was it interesting…

Basically they had soooo much schema on their homepage, but in particular:

\- ‘knowsAbout’ listing many services they offer

\- ‘containsPlace’ which literally listed every major city in the country

My question is – does this work or are they just trying to spam/cheat the system?

Thank you.

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