Hi
I recently watched a video from RankMath suggesting you check on your competitors schema mark up using the ‘schema.org’ tool. I did that for my main competitor (who generally outranks me) and wow was it interesting…
Basically they had soooo much schema on their homepage, but in particular:
\- ‘knowsAbout’ listing many services they offer
\- ‘containsPlace’ which literally listed every major city in the country
My question is – does this work or are they just trying to spam/cheat the system?
Thank you.
It works. Schema helps Google bot.