Site variations depending on location?

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I’m looking for solutions to having a global site running from 1 domain.

For example, we sell off road vehicles, all of our product info will be using the metric system in terms of distance, sizes etc.

However, for a US market, this must be displayed with the imperial system.

Is it possible to do this without having to rebuild the entire website?

Any help would be much appreciated. Thank you!

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