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Checking on an ad’s stats for an advertiser, I noticed that the stats reported impossibly high impressions numbers during certain months.
Here’s what the typical stats for an ad on my site look like:
Impressions: 656,263
Clicks: 472
CTR: .07
Yet in August, for example, one of my ads had the following stats:
Impressions: 19,177,274
Clicks: 306
CTR: .001
The clicks figure seems reasonable, but there is no way that ad had 19 million impressions. Any idea how this might have happened? (And any idea whether the accurate stats for that month are recoverable?) Thank you.
The page I need help with: [log in to see the link]