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When creating a directory for niche business (random example, landscaping businesses) charging for a listing in the directory will not work until it’s proven that the website/directory has certain value (e.g. visitor traffic, etc). So it is a catch 22 situation because you need businesses to sign up and be listed in the directory to create value but you can’t charge businesses for listings before there is proven value.
Hence, the free business listing option is often the only way to get businesses to add their listings. But the website will not maximize revenue if they just give away free business listings in the directory.
What is a possible solution to convert free business listings into paid business listings? You have to show the business that they are benefiting from being listed on the directory. How do we do this? We show them visitor stats for their listing. We can show them how visitors to the directory were converted into paying customers.
It’s basically visitor analytics for each business to see what’s going on with the visitor clicks and if they are making money from being listed in the directory.
One idea… once the # of visitors to a business listing reaches X amount set by admin (2000 visitors for example) then the business would be automatically prompted to upgrade to a paid plan. If website/directory can show some basic metrics that gives businesses a good idea if their listing is generating customers/income then they will have no problem whatsoever upgrading to paid plans.
What do you think about this idea?