That post might be a bit of a rant. I just wonder if this happens to others as well and how you deal with it.
I sometimes corporate on projects with an SEO/SEA agency. When doing so, the SEO pros give basically the instructions what must be changed on a website. As the web developer I am implementing the recommended actions.
Those people from the agency are of course mostly online marketing people.
What’s my issue?
For them it all sounds just too easy. Just fix Cumulative Layout Shift (CLS), Largest Contentful Paint (LCP), First Input Delay (FID). Change permalink structure form A to B for CPTs, improve mobile performance, and implement schema structure
Those are things that are not just that easy to implement or control. Sometimes I feel the marketing people who understand the theory, are just too far away from the implementation
It takes effort to implement a sticky transparent header, that changes colors on scroll and shrinks the header and shows a different menu on the full-screen mobile menu. Those things are not just ticking a button or selecting a few checkboxes
One the one hand, I don’t want to complain. It sound of course cool to just respond with confidence and say “consider it done” but it’s absolutely not the case and a massive amount of work.
I probably just want to get the respect I deserve. I think it’s time to start communicating again that WordPress is difficult. Web is difficult. It’s not just all done with a click of a button (even though it can be when e.g. just using a theme and use solely what comes with the theme, or using website builders like Wix or Squarespace and just use the tools that are provided and do not workaround at all)
It can’t be only happening to me … 🤞
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SEO agency folks come in all shapes and sizes and it sounds like the agency rep doesn’t understand the time investment needed for specific changes. From your side, you should either communicate with the SEO rep or management and explain the estimated time investment for each task to determine the ROI of the recommendation.
There are many people in SEO that have extensive **web development backgrounds** and understand the effort it takes to make changes. Most of these SEO people work as **consultants** since SEO is hard to scale and doesn’t work well with the agency model.
I haven’t looked at the site but most likely spending vast amount of time fixing core web vitals isn’t going to do much to improve rankings or conversions and certainly wouldn’t be at the top of my SEO to-do list.