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The site will have ~11-13 pages. Those include the homepage, contact form, info pages, a find a location map page, and product page.
In the product pages there will around 35 products. These product pages will be just informational only, no e-commerce. Each product page will have instructional videos on them.
This will be my first client site. Was thinking around 9k. Thoughts?
I will be using a common free theme like astra or similar
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I do it better for half. Pm
When I first started i priced out this way:
<7 page site – $500, each additional page -$75, form -$50, special page (like map locator, depending on work needed)-50 to 250.
Based on the info you provided I think ~$4k is fair. Especially if it’s your first one. This changes if you’re providing content, doing strategy along with it, working seo into the deal, etc…
I would not price per page, I’d price for the level of engagement and how complicated the project, design or UI will be to implement. If you are custom coding all templates and providing input on the design, your pricing should match or exceed your direct competitors.
9k for a first website seems a bit high. But, if your client is willing to pay that, why not.
It depends of your location. In my part of the world, you can’t charge this over 3k, however US based this might be 10k.
Estimated hours x hourly rate
Do your estimated hours times your rate equal $9k? That seems a bit steep to me given that it’s your first website. But, it all depends on what your hourly rate is.
Based on what I would estimate for this project, it looks like your hourly rate would be in the $100/hr. – $125/hr. range. Do you feel you have the level of knowledge and expertise to charge that rate?
With my webagency from Germany, we would probably also charge something around 9k€
Check DM
All of these quotes seem much higher than I’d expected to see. I was expecting to see more like what I’d charge, in the region of £1500
US ,first web i would charge a bit less than you suggested but depend on the client and your selling skills if he haves the money and IS willing to pay for It i would go for 10k or so. But you really gotta exceed on the job . If u transmit ur confidence he ll pay
9k seems high, I would do like 2k max especially if this is also your first job
If it’s your first site, you should estimate like a pro but eat the time it takes you over that pro time because it’ll take you a lot longer to do it.
Pros will do it faster and better than a first-timer.
It’s not fair to a client to have to eat 5K because you don’t know what you’re doing.
The range depends on what it takes to get the content and whether or not there’s any customizations.
Could be 2k or more depending on what you provide. Are you taking the photos, writing the copy. How often do you have to discuss everything? Does the client change their mind weekly? So that part is where it can be 2k or 10k.
I wouldn’t expect a first-timer to be able to get 10k unless you’re not telling the client the truth about your experience.
I would expect them to offer you min wage, if that, to be honest. Or at least they’d match your pay to your previous position. Assuming that position paid less. Obviously if you were paid like Lebron James they would use another metric.
Anyway, good luck.
Same price as a car.
I use standardized pricing. Something like this sounds around $3k for us. However, we already have a lot of the tools in place as well as the systems to get them done fairly efficiently. Don’t forget to include (or let the client know they will be responsible for) paying for hosting, any plug ins needed, maintenance, hosting etc
Personally I would charge 7-10 depending on if the client was providing the content (ALL content, product descriptions, etc). I’ve also been doing this for 12 years so it’s not going to be comparable to someone’s first site.
I also base my pricing on the vibe I get from a client: if they seem laid back and will allow me to do what is best, I’ll charge less because it’ll require less interaction from them. If they are a micro-managing, annoying client, I’ll charge more for having to deal with them. Those clients are more likely to want a bunch of changes, and nothing bugs me more than changes requested by a client that makes the site look worse. So annoying.
Eta: I include complete seo on my sites, from alt attributes and (obviously) optimized images to setting up their Google Console account and submitting the site map, etc. I will also set up Google Analytics for them if they don’t have it yet, and make sure they have a properly set up Google Business listing. My goal is for my clients to succeed, and I get a lot of work based on recommendations from happy clients.
You should estimate by features and not by page or what is “on the screen”. Ultimately it’s an infinite page site, but what are you providing to author those pages?
In the case of product pages, consider of these need to be different to “normal” pages if there’s no e-commerce? Are you setting up a custom post type with custom fields, or simply giving them the tools in the page builder to create the listings within the standard page template?
Flexibility (for client) is the point of a modern CMS set up with modular components, but you have to evaluate that against making it easy for them. A CPT will give a defined structure and querying capability meaning you can provide a listing block to feature products in other pages, for example, but means more code and custom patterns. In this case the site is simple enough but as you scale to more complex projects, it’s a consideration.
The ability to think this stuff through properly is what gets you from the lowest tier site builder level to a trusted partner.
I only build custom, and these days it’s on top of Storyblok, not WP, but sounds like you are charging enough to do a good job and look after your client.
If you always undercut you’ll always be cheap and under-earn.
Is it worth you grabbing something like this estimator so you have a nice breakdown? https://theadminbar.com/website-price-estimator/
I’m not affiliated in anyway but this seemed like a good solid foundation for pricing.