I am looking for a WordPress Builder to build Landing Pages used in Paid Traffic marketing campaigns. I’ve tested a bunch of them already. The main factors I’m looking for are **loading speed**, **ease of use** and **customization**. This is my categorization:
**Top 3**
– BreakDance
– Bricks
– SeedProd
**Slow Loading Speed**
– Beaver Builder
– Thrive Architect
– Divi Builder
– Elementor
– Oxygen
**Gutenberg Editor UI / UX**
– GenerateBlocks
– Spectra
**Bad Editor UI / UX**
– Brizy
– Visual Composer
– WPBakery
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The ones categorized as “*Slow Loading Speed*” add unnecessary files to the landing pages that make them increased in file size, in number of requests and therefore in loading speed. Maybe they have options to improve this, but as default, the speed is not the best.
The ones categorized as “*Gutenberg Editor UI / UX*” do not seem really usable. I find them hard to use. For example, if using Spectra, the content seen in the editor will not match the content seen in the landing page, in terms of spacing (distance between elements, margins, paddings).
The ones categorized as “*Bad Editor UI / UX*” are old plugins that have not polished the user experience of building landing pages. They do not show edits in real time and the content edit is clunky. I feel like these ones have not evolved from years.
So the 3 I like the most are **BreakDance, Bricks and SeedProd**. BreakDance, although not the fastest, it has a really good UI / UX and it makes building landing page easy. Bricks is the fastest, but the learning curve is higher. I feel like it has that many options that sometimes it’s hard to find the right one. It looks like more dev oriented. SeedProd is really user friendly, but inspecting the landing page code, it seems like it changes WordPress code completely. So there are plugins that do not integrate correctly with this plugin.
One thing I noticed as well is that, except for Thrive Architect, none of these landing page builders have an A/B Testing functionality, something crucial to optimize landing pages.
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If you have tested at least 2 of these landing page builders, which one would you recommend and why? Taking into account the factors I weight more.
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While I would never use it for my client projects, I would recommend breakdance. You can put something together very quickly
These are not on your list but I found Kadence theme + Kadence blocks to be fast, easy to customize and very intuitive..