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When evaluating different WordPress hosts, a lot of the features and positive reviews seem relatively similar but prices seem radically different. For example I see SiteGround has a good looking plan for $7.99/mo and Kinsta has a similarly good looking plan for $115/mo.
In general, is there a rule of thumb for why some hosts are much more expensive? I’m sure they provide more value, but on the surface I’m not sure where the value is.
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Usually it comes down to better tech support, more reliable servers, faster speeds, etc.
I have a client on Kinsta and it is superb, although they pay nowhere near $115/month
What @fezfrascati said. I’d add
– Marketing budget (more money spent on Superbowl ads means less money for server quality)
– Corporate debt (many hosting companies have to pay off the loans EIG or other holding companies used to buy them.)
– Server architecture and offerings (Kinsta uses very good equipment top to bottom, SiteGround’s “shared” plans run in containers and they offer very good caching and bonus image optimization, meanwhile bottom-of-the-barrel hosts just pack more and more accounts onto legacy servers.)
– Support (GoDaddy actually has great support and they donate a lot of money back into the WP community… leading them, evidently, to skimp on actual hosting.)
That $7.99 p/m will be for the first invoice. The renewal cost for that plan at SG is $40 p/m.
In any case Kinsta provide a higher end managed service for WordPress sites only, which will mean better application support, security and performance. Such as auto updates of minor security releases.
With SG it’s mostly unmanaged, meaning you will be responsible for ensuring the site updates with minor WP versions and less support for troubleshooting WordPress problems and performance.