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Explained with an example, 4 units is the limit (100% discount):
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Client A: Buy 4 units. Once the coupon is applied, 4 units are free. In the future, if he wants to buy another one, it will cost the normal price.
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Client B: Buy 2 units. Once the coupon is applied, the units are free. In the future, the client can buy 2 more units with the 100% discount.
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Client C: Buy 1 unit. If the coupon is applied, the unit is free. In the future, he can buy until 3 units for free
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Any way to make it?
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Create 3 different coupons?
Once per customer can be done via a plugin like