I received this email yesterday from Wordfence. They are increasing prices by 20.2% which to me is way above inflation rates at the moment. I emailed them to let them know I wont be continuing my subscription with them once my premium expires next year.
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It has been over 6 years since we last raised our prices. Since then our team has more than doubled in size and we have introduced significant improvements to the core Wordfence product, launched a range of free and paid products, and introduced new services that include 24 hour incident response.
Starting December 5th, 2022, the base price of Wordfence Premium will increase from $99 to $119 per year. This does not affect Wordfence Care or Wordfence Response prices.
As before, you’ll continue to receive discounted pricing for multiple licenses and discounted pricing for multiple year subscriptions.
Customers with legacy pricing below the $99 base price will see their renewal prices increase by 20.2 percent.
If you need more Premium licenses now, you can still purchase licenses at the lower $99 base price before December 5th, 2022 and they will renew at the increased base price when the subscription ends. We continue to offer discounted multiple year pricing which means you can lock in the $99 base price on new key purchases for two or three years for any new Premium keys purchased until December 5th, 2022.
Wordfence wouldn’t be able to make the web a safer place without your continued support. We look forward to securing your WordPress websites and are committed to keeping you and your customers secure through innovation and excellence in customer service.
Thanks for choosing Wordfence!
Mark Maunder & Kerry Boyte – The Wordfence Founders
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Good on them. They have the best WP security product on the market. Inflation is hitting everyone hard (my server costs have gone through the roof so I’ve raised my hosting fees this week), and WF haven’t had an increase since I’ve known about them, so they were overdue for one.