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Hi – I'm relatively new to WordPress and Google Analytics, so apologies if this is a basic question. I have a Substack embed on my WordPress blog that allows readers to sign up for my newsletter, and it's placed on multiple pages and most of my articles. Recently, I noticed a spike in subscriptions in Substack, with "form embed" listed as the source. Is there a way to track in Google Analytics which specific WordPress pages or posts on my blog are driving these subscriptions?
If the growth looks too suspicious for you, you might find useful to know that there have been some reports of bots subscribing to Substack forms, for instance in here [https://substack.com/profile/170144318-boodsy/note/c-46045122](https://substack.com/profile/170144318-boodsy/note/c-46045122) and here [https://www.reddit.com/r/Substack/comments/10dj1fg/are_there_bot_problems/](https://www.reddit.com/r/Substack/comments/10dj1fg/are_there_bot_problems/) you can read some examples.
If you are using google tag manager (GTM) in your site, GTM allows you to create a trigger that identifies when the Substack form is submitted. Once this trigger is in place, you can configure a tag to send this data to Google Analytics as an event. Then you need to configure event tracking within Google Analytics. In GTM, categorize the event (e.g., “Substack”) and include details like the form’s submission action. You can also add dynamic information like the URL or post title to help identify where the subscription occurred. After that, assuming you have Google Analytics 4, you’d navigate through the Engagement section to access the events, where you will be able to track