Hi, first of all I don’t know if it’s possible to ask here but I’ll try and I hope someone can help me.
I’ll start by specifying that I’m not a wordpress expert, in fact I’m coming to ask for help from you who are certainly more experts than me.
In the company I am working for I was entrusted with the management of the website, I have already taken courses in SEO, WordPress and marketing.
The site in question was not created by me but by another person years ago and now it has passed to me. The site has Aruba hosting and has installed plugins (it has 23 active ones) such as Elementor, Duplicator and others. I’m having enormous difficulty making it fast, honestly I don’t know what to do anymore, I installed wp-optimizer, and another plugin to compress the images but nothing, the site remains slow in loading, the problem is not only slow, the site when someone visit it. But also For example, in the dashboard if I want to switch from media to page it’s really slow.
Guys please help me ahahahahha my employer has given up and he would like a new site from scratch but I would like to show him that it is possible to improve this.
The site in question is this:
Equipegroupsrl.it
Ps. After compression and wp-optimizer it’s a little better (I didn’t enable the cache function, should I?)
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Clean Database , compress images , enable a cache with wp-fastest cache. Remove all unneeded plugins.
Take a back up with updraft before doing anything. I can provide assistant with this in a couple of hours. feel free to DM me.
Hey u/Conscious_Profile_52 given your limited experience with WordPress optimization, it might be beneficial to consult a web performance expert before making significant changes. While the following tips can help, implementing them incorrectly could potentially cause more harm than good. That said, here’s an overview based on a quick analysis of your website:
Off-site Optimizations:
Hosting:
Consider changing your hosting provider when your Aruba contract ends.
If your shop is critical to your business, you might want to switch hosts sooner.
Look for a hosting solution with these features: • Litespeed web server • NVMe SSD storage • Object caching support (crucial for e-commerce)
If budget allows, upgrade to a managed WordPress hosting solution or a VPS with at least 2GB of RAM.
Content Delivery Network (CDN):
Implement a free CDN like Cloudflare to cache static assets closer to your users.
Use the Super Page Cache plugin to cache dynamic pages as well.
On-site Optimizations:
Plugins management:
Review your 23 active plugins and deactivate any that aren’t essential.
3rd party requests:
Delay loading of Google Tag Manager (GTM).
Host Google Fonts locally instead of loading from Google’s servers.
Images optimization:
Before even looking at compression/conversion implement lazy loading for images.
Compress existing images on your site.
Convert images to modern formats like WebP or AVIF for better compression.
Script and CSS Optimization:
Delay unused scripts, defer loading of non-critical and preload critical.
Same applies to CSS, remove unused CSS (there appears to be quite a bit on your site), inline or preload critical/used CSS.
Fonts:
Remove unused font icon files by enabling inline SVG icons performance experiment via Elementor
Core Web Vitals:
What really matters for SEO, after you properly optimized the assets loaded by your website you should focus on improving Largest Contentful Paint (LCP) by preloading critical resources (generally the first image), which your site is currently struggling with.
Remember, optimizing a WordPress site is often an iterative process. Make changes one at a time and test the impact. Use tools like Google PageSpeed Insights or SpeedVitals to measure improvements.
While these tips can guide you in the right direction, implementing them correctly requires a deep understanding of WordPress and web development. If you’re not confident in making these changes and you would be interested in getting a professional speed optimization, feel free to dm me!