Best practice for redesigning a site?

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I’m familiar and experienced with cloning/migrating WordPress sites for rebuilding/redesigning, but I’m wondering if one method is better than another.

When creating the new protected development copy of an existing ‘live’ site, is it preferable to:

A: Begin with a *fresh WordPress installation,* in order to ‘declutter’ the database, old plugins/settings, etc..? Then export the Pages/Posts/Media from the old site into the new and start rebuilding?

OR

B: Clone/duplicate the *entire old site* to the new staging/development directory, then replace the theme, plugins, etc. to rebuild?

Thoughts?

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