Best way to make a “Top Items” category that people can’t find?

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I have a small ecommerce site built on WordPress and Woocommerce. What I’d like to do is put specifically chosen items on the homepage. Would it be better to do this in a category or with custom tags? I’d prefer my “best of” list not to be discovered by visitors or indexed by Google as I don’t want people to think items that aren’t on the list aren’t as good!

Just wondering how you would advise I go about this?

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