Google Ad Traffic has a slow site speed. Fixes?

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Hello,

My site is ranked 96 on mobile and 100 on desktop on PageSpeed Insights. I use WP rocket for site speed optimization. However, the traffic I get from google ads is significantly slower, on avg 10 seconds, compared to less than 1 second for direct traffic.

Is there anything I can do to fix this?

Thanks.

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2 Comments
  1. When I test the insights from a google ad link that was used, it fails. Its almost like WP rocket isn’t working if they come from a google ad.

  2. This just the nature of ads on a website. The ad provider’s script needs a couple seconds to fingerprint the user, categorize them, check their preferences, bid on all the relevant ad networks, wait on the ad content and inject it into website’s content. All of that takes time.

    This only fix is removing ads.

 

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