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I have had a website for several years now and everything has always worked properly. for about a month now I have seen a drop in visits on google analytics.
at first i thought it was my problem, although it seemed strange to go from thousands to a few hundred visits a day so i installed a plugin to count visits (indipendent analytics).
with this plugin i found out that the amount of visitors is the same as the previous months.
basically since last month google analytics is not working properly anymore. i use it via site kit. what do you think can be the problem?
i activated google tag manager, maybe that’s the problem?
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Did you upgrade to GA4?