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Every freelancer nowadays is either broke or living a cheap lifestyle. This stays true for most of us even experienced individuals. We all complain influx of $10 Hobbyists and $100 Indians saturating the market.
Now that’s a serious concern, how do these agencies literally those who were established 5 Years ago pulling in such a revenue. Their sales pipeline never dies. What’s special there?
Anyone from agencies share your secrets….
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Their*
They have the funds to hire professional sales teams would be one reason.
Having a presence online means covering a lot of different bases. Just building websites, for example, doesn’t really do much for someone nowadays. You could even argue it does nothing with Googles recent updates.
However, that doesn’t mean that these agencies are actually providing value. A lot of them have no idea what they’re doing, have fancy sales pitches, and rope people in without delivering their results. It’s a real bummer but it happens all the time.
Reputation. Branding. Marketing.
Everyone here is wrong. The real secret is none of you know how to sell. Once you learn this, niche yourself and start connecting like fuck within a network then you’ll start making good money and won’t get out of bed for less than $5k-12k.
Amazed so many of you also undervalue yourselves and also amazed so many of you are not charging hosting or care plans for monthly direct debit income. Insanity
Honestly, I do a lot less of WordPress lately, but during my peek time. I would find profitable businesses that either went the Shopify route for their. E-commerce store and as usual with Shopify, if you are trying to build anything more than a tshirt exommeece store, you will fail.
Or cybersecurity firms that hired the Indian developer, who happened to keep his SFTP access and is leaving them Easter eggs on every 3rd Wednesday of the month.
And I would fix them
Or medium sized companies who hired the 10 dollar “Expert” who has worked with WordPress for 6 minutes, and when their site takes 14 seconds to load, I would come in and fix things
I’m a freelancer specialized in a niche market. Word of mouth keeps me busy. Actually some of the agencies keep me busy too… By giving my ideal clients useless websites. But my situation is unusual, I suppose?
Solid reputation. Over delivering for clients. Giving them what they want at a good price point. History in the industry… And there’s also something to be said for being visible in the industry and known for helping…
“Always be selling” – Companies have dedicated people who just do sales and networking. Also they are leveraging other peoples time, so projects do not have to be exciting or meaningful just a minimum ticket size. Freelancers might stop taking work when you have a bigger project , but a company will simply onboard new people / have ready manpower on bench .
Some clients are afraid that if freelancer is unavailable (vacation, beign sick, …) and they need fix an issue or create new feature, that’ll be a problem.
It’s about the personal relationships, be someone people trust and they’ll talk about you to their friends. Make yourself easy to find, easy to contact, and easy to deal with.
How do you build these relationships? Be interested in other people’s success, go to networking events like chamber of commerce or anything free. Don’t sell. No one wants to be sold to. Don’t push that you can solve all their problems or promise them false expectations. Let them be the ones to know who to contact when they need your services.
Be real with them. Don’t let them think that just because they make an ecommerce site or a blogging site that they’ll start to convert. If they want to redesign their website because they think that’s the problem, analyze the situation. They may need SEO or better marketing instead.
No one cares about the website, they care about what the website can do for them, so try to solve that problem. It’s an investment, but like investing in just a frame of a car, it’s no good without the complete functional product and regular maintenance to keep it working.