How much do you all charge for a WordPress website? Where I come from, I charge between 15k and 25k (which is about 100-200 dollars) for a simple site.
For a more complex site, such as an eCommerce website, I charge anywhere from 30k to 80k, depending on the complexity (that's about 250-600 USD). These prices are reasonable, and while I'm not the most expensive around here, I believe they are fair. It's hard to find clients willing to pay more than that. In fact, most clients will pay even less than those amounts.
Recently, I had an international client, and I charged 200 dollars for a simple portfolio site. The client couldn't believe it because he said other freelancers had quoted him between 700 and 1,000 dollars. He hasn't communicated back yet, probably thinking that, since I'm that cheap, I don't know what I'm doing.
But that's just the normal pricing here, and it's a significant amount when converted into local currency.
So, how much do you all charge for simple websites?
I charge pretty much the same.
It all depends on the client. I had no luck finding a client willing to pay more unfortunately.
It’s like a dream to build a website for $1000
My man your prices are so low and unsustainable… I charge $100 monthly for a website. And about $500-$1000 monthly for e-commerce depending on the integrations and requirements.
I adobted the subscription model and my customers happily pay for professional services include UI/UX continues updates and upgrades and security and performance. I meet many customers complain that this model is expensive and i show them where Wix and Shopify way is. I have almost 30 customers on Agency account on Kinsta hosting.
Simple website with let’s say five subpages without any special features we do at around 1 000 $ with design.
With ton of content (re-designing old site + transfering that to the new one) we did for 4 000 usd.
E-commerce we just priced to our client 8 000 to 10 000 usd (we also give clients span price, if client want a lot of custom solution).
EU based, team of 2 devs (1 of them also ux/ui designer) and 1 copywrighter.
Depends how much experience you have, if you have a team or not, and what you’ll be doing
Seriously what country are you in? In the US that’s not even minimum wage for a month of work. I know 17 year olds who seat people at tables at restaurants on weekends who make more than that in a month. I’m just not going not to go through the hard work of helping clients make more money by charging them what I made in a week at a low wage job in 1995.
2500-4500 USD for normal sites. More for bigger more in depth sites. Then $129/mo USD for hosting. This includes updates to photos or text, but anything else (more pages, website restructures etc.) is billed at $150/hr.
Lowest around $1295 USD, it goes up from there. I learned the hard way that those cheap clients will drive you nuts with what they want versus their budget. My philosophy in the US (and probably Canada) is if you can’t afford at minimum $1K then you either don’t need to be in business or do it yourself.
Obviously where you are in the world matters. In the US in a HCOL area (I’m in the Northeast), when you work with corporate clients or subcontract for digital agencies, custom WordPress websites get priced in the tens of thousands. For example, I have a project starting the week after next where the agency is charging the client 300k (USD) for the visual design, UX testing, and project management end of things, and I’m subcontracted for $40k to build the site itself. This is three months of work, and while it’s only brochureware, the website has a very complicated custom design with lots of multimedia. That’s a higher end project for me. On average, the sites I build are between $12-20k and take a couple months with design and development coupled together.
On the low end, when I’m taking an off-the-shelf theme and simply configuring it and standing it up for an individual or small business, I charge less than $3k depending on what I’m dealing with. There’s no custom development or design there–just whitegloving them from a nothing situation of “I need a website for my restaurant” to launching it. But rarely do I find it worth it to work with lower budgets than this.
$5k
Simple WordPress I charge 1k or even 800usd if it’s too easy.
Out of curiosity, what country are you living currently?
My MOV is £2,500.
We don’t touch anything under $5k USD. We charge $150/mo for hosting, tdch support, and updates.
I work for a small Norwegian agency and our currency rate will make these prices I’m about to share seem expensive compared to yours.
For a “simple” website with 3-5 sub pages we charge a fixed rate between 2k-4k USD depending which type of client.
Ecommerce sites 3k-6k USD to get started and then the client usually signs up for a marketing retainer deal ranging from anywhere between 1k and 5k USD per month.
Our prices are in the mid range compared to our closest competitors.
What the payment method that do you use often with your US based customers? PayPal?
Are you used to using freelance websites?
One man’s meat is another man’s poison . I believe small contracts bring big ones. Rome was never built in a day.
Rarely I’ll do one for $2500, but $5k is my minimum and $10k (USD) is about average. I have been building websites since 1993 when I was a college student. I’ve built quite a few big brand sites; those are in the hundreds of thousands but I only keep about 10%, the rest goes to designers, writers, and coders.
My agency is trying to move to a $10k minimum model. Smaller clients are a pain…very picky & wishy-washy, tons of changes and no matter how much we tell them we have to charge more after the 3rd round, they act all nasty.
we recently got a got a quote for 23k US and that was with a non profit discount…
Wow I’m impressed. I’ve never been able to get more than $10k for a site. My quotes have lowered significantly over the last 5 years but my average was always around $5k. For larger sites with a couple custom applications within it that have some database features, search ability, dynamic content etc that feeds to some kinds of widgets…generally $7k-$10k. I always quote flat rates and instead of milestones I require a down payment up front and invoice the balance for launch
$100-$150 per site that does not have ecommerce
A bit more in Romania, but the same story with clients. I’m thinking of leaving the industry. Taking steps in that sense already.
We don’t do ”simple websites” because we mostly sell to companies who require more. But we have done some bespoke marketing websites for 15 000 €.
Our typical project is between 20 000 and 50 000 € (equivalent to 22 000 – 55 000 $). But they are not just websites, they have a custom theme, custom integrations etc.
You need to charge much more.
$4,000 for dev to repeat agencies if they provide the entire deign.
– $1,500 for a design (this is optional, they can provide the design if they prefer)
– $2,500 for development.
This includes up to 4 custom post types, including loop and template (with the exception of “products” or “members”). That means they can get an organized content for repeatable content that may be better suited as non-static for ease of management and handles as CPTs with custom fields. Those may include:
– staff
– case studies
– events/schedule
– projects
– services
Woocommerce *starts at* an additional $2,000. For that price you get up to 100 SKUs setup and organized, a payment processor configured, taxes configured, and a shipping plugin configured. Memberships, subscriptions, delivery, etc all cost extra.
I include curated stock photos for each design (I am a longtime hobby photographer and I am extremely selective of stock photos). I will also manipulate the photos (saturation, exposure, curves) to suit the design/brand.
– Unlimited blog post migrations
– pre launch SEO (all meta set for pages and posts, RankMath config, google analytics setup, search console setup)
– 6 months free hosting from date of launch
I’m in Southern California. Most of my clients are on the east coast.
It’s a grind and lately I’ve been considering closing up shop despite being relatively successful. I’m in my early 40s now and have a ton of experience but starting to lose that spark. I need to move into some corporate senior dev/marketing position or come up with some sort of product/subscription to sell.
About 4000-20000$, but in the top range that usually include both a lot of consulting, design and very custom code.
I should mention from the beginning that I am talking about the Turkish market.
In 2024, I am pricing 300USD (about 10.000TL) for corporate websites (up to 10 pages in total).
If additional features are required other than the standard corporate website, the price rises according to the project.
If Woocommerce is desired, the price varies between 500USD (15.000TL) and 750USD (20.000TL). (Product uploads not included).
The prices I have given include 1 year hosting, backup for 1 year.
If monthly maintenance / repair / update is requested, I charge 50USD monthly in addition.
In all projects, we make Google Analytics and Search Console records, make security adjustments and deliver them.