Legal to send emails to wp users?

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Hi,

I currently run a website that allows users to sign up via paid membership pro. They include both free trial users and paid users. Am I allow to send them emails notifying about a new product?

It didn’t occur to me until recently that I might not be able to do anything on these subscribers. If I am not allow to send emails, what is the proper way to set this up so I can send subscribers email on marketing materials?

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