I just wanted to share my journey
Early this year I released a plugin (only pro version). New website and new plugin with no traffic at all.
So with nothing to build upon, I had to start the marketing from scratch.
I did execute the following steps
- Joined several groups around SEO and wordpress. This is very time consuming and exhausting experience. After you join, I noticed people are just sharing link exchange requests and selling their own services.
- Wrote lot of tutorials and hired to create informational videos
- Regularly update and add blog articles
- Ran few Lifetime deals
- Collaborated with few SEO agencies
Based on my experience, I feel #3 and #5 are helping a lot in terms of generating sales and getting genuine feedback.
I also spent around $1000 on getting reviewed on plugin/WordPress related websites but not sure if it generated any traffic or sales.
I have also run Google Ads but no ROI so far
I want to increase the exposure and generate more traction. Looks like I need to focus on only few things and keep scaling them.
I would love to hear from successful plugin developers on what got them the initial traction and sales.
I am not a plugin developer, but my first question would be: does your plugin solve some users’ problem? Compared to other solutions doing the same, does it have any advantages or unique selling points?