Question regarding having 2 different domains (.it and .eu)

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I currently have an ecommerce using a .ch domain thats been there for years and doing well, i wanted to expand into italy but the issue is i dont know if its best having a .eu domain or a .it domain?

If i expand to germany lets say, it would make sense to just keep .eu (for italy and germany) instead of also adding on a .de to the list.

Im not quite sure what to do or go for.

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