Unable to insert site verification: The necessary verification token could not b

Hi @vladte4

I understand you’re unable to verify your website URL. This article from Google describes some of the reasons why you may be unable to claim your website URL:


Would you mind sharing a screenshot of the error and your system status? You can find it via WooCommerce > Status. Select “Get system report” and then “Copy for support”. Once you’ve done that, you can paste it into your reply.

If you still need assistance and the resolution instructions from Google aren’t enough, I’d recommend contacting Google support here:

I hope this helps.

https://pastebin.com/nEkbjqCg – log

Hi @vladte4

As mentioned in the I’m getting an “Unable to insert site verification” error when connecting a Merchant Center account – what can I do? FAQ, this is an automated process and mainly comes down to Google not being able to access and verify the site.

However, could you go to WooCommerce > Status > Logs and see if anything is relevant within a google-listings-and-ads-xxxx.log file?

Additionally, please follow these steps to disconnect WordPress.com and MC center and connect again to see if the issue is fixed or not:

Next, go to Marketing > Google Listings & Ads and set up the connection again.

Make sure to clear the site and browser cache and ensure the site is publicly accessible.

Let us know how that goes. Looking forward to helping you.

<span style="background-color: rgb(238, 238, 238); color: rgb(60, 67, 74); font-family: monospace; font-size: 13px;">2023-11-21T08:07:58+00:00 ERROR Automattic\WooCommerce\GoogleListingsAndAds\API\Google\SiteVerification::insert {</span>"error": {
    "code": 400,
    "message": "The necessary verification token could not be found on your site.",
    "errors": [
        "message": "The necessary verification token could not be found on your site.",
        "domain": "global",
        "reason": "badRequest"

I also conducted a test

Request:  GET /wc/gla/mc/connection
Status:   200
Response: {
    "id": 5306740223,
    "status": "incomplete",
    "step": "verify"

The error never went away. I have already reconnected everything and it remains

I realized it was blocked by the cloudflare firewall. Thank you all for your help

Hi @vladte4

I’m glad you were able to find a solution to your inquiry here and thanks for sharing it with the community too! 🙂

Meanwhile, if you have a moment to spare, we would love it if you could share your thoughts with us by leaving a review or feedback. Your experience and feedback are important to help us improve and ensure we’re always providing the best possible support.



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