When creating a mock/demo website to build your portfolio; do you use actual copywriting or do you just use placeholder text (eg: “Lorem Ipsum dolor sit amet”)?

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I’ve been building a few mock websites to help build my portfolio in a particular niche and been copywriting the text and titles myself. But I’m wondering if it’s okay to use placeholder text like the one above to speed up the process.

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3 Comments
  1. Placeholder, usually a Lorem Ipsum generator. Creating content (even just sample) is a time consuming task, and it might probably get the attention away from the design.

  2. Real or as close to real content in a design is always best. Some designs look great until they are populated with real content and suddenly it looks awful.

    The best designs start with the content first and design with it in mind.

  3. I would stay Lorem… a website is like a house… the client needs to be able to ‘see themselves in it’. If it’s too polished, there’s nothing for them to ‘take ownership of’. If the content is written, it feels like someone else’s site. With Lorem, there’s room for the client to imagine it as their own.

    Also, clunky example but… if it’s a footy website and you do copy about Man Utd – then that would put a Liverpool fan off having it. The same is true for a business. ‘Oh, I do home plumbing – a commercial plumbing site isn’t what I need’ – etc. So don’t make it too specific. Hence Lorem text.

    To keep it feeling ‘real’ – the occasional more genuine headline or button text… but no more.

 

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